25 things you missed in April

25 things you missed in April

Ever wonder what we talk about all day at TJA? Check out this curated list of the top 25 reads that fuel our kitchen conversations and Slack channel gifs. From quirky news to data-nerd articles full of stats and metrics, if we’ve read it and loved it, it’s here. Join our epic article journey starting at Snoop Dogg and ending with a social media slow-down.

Our top 5 reads: 

1. Snoop Dogg and Martha Stewart Spark Up Collab for BIC Lighters

“The first spot, titled “Pass It,” was created by Doner CX, and will run across TV, music streamers, social media and digital content hubs starting May 4. It features Snoop Dogg and Stewart lighting a candle while using the EZ Reach lighter. Snoop Dogg jokingly asks Stewart to share a bowl, but she pretends not to understand.” — Adweek

2. As Americans Leave Major Cities, Will Outdoor Ads Follow? 

“This adds a new and significant level of consideration to any marketer looking to make an out-of-home (OOH) buy as the US continues to open up. While purchasing OOH ads in the top-10 markets (like New York, Chicago, Los Angeles and a handful of other key metro areas) used to be the only box a marketer needed to check, things have changed – even if clients haven’t recognized it yet.” — The Drum

3. Listen in… for a Fee: Twitter to Let Users Sell Tickets to Live Audio Chats on Spaces

“Twitter Chief Executive Officer Jack Dorsey has made live audio chatrooms a key product focus in recent months. Dorsey has said he believes audio communication is an important part of Twitter’s future, and the company tried unsuccessfully to buy Clubhouse for about $4 billion, Bloomberg News reported a month ago.” — AdAge

4. Impossible Foods Declares ‘We Are Meat’

Impossible Foods, the Silicon Valley-based tech startup that’s seen explosive retail growth in the past year—with a leap from 150 grocery stores to 20,000—launches its first national ad campaign … with a message sure to rattle the cage of the Big Beef industry.” — AdWeek

5. White Claw Is Unleashing a New Line of High-Alcohol Hard Seltzer Called Surge

“White Claw is launching a line of high-ABV hard seltzers that it is calling Hard Seltzer Surge. You'll have two flavor options—Cranberry and Blood Orange—when you're looking for an 8% ABV version of the hard seltzer so ubiquitous that it's close to being the Kleenex of the hard seltzer world.” — Thrillist

Everything else you may have missed:

6. NYC lunch delivery service pivots to snack-based gift box service during pandemic

“The [lunch delivery] offshoot used existing partnerships with non-perishable food brands to let customers buy others a variety of artisanal snacks. … The inspiration, [the founder] said, came from seeing about 80% of Stadium customers ordering additional snacks and beverages with lunch.”  Modern Retail 

7. COVID forced coffee drinkers to brew their own at home. Trade Coffee hopes to keep it that way 

“Trade Coffee, which sells customers hundreds of roasts from 55 roasters, saw its subscription business increase tenfold in March 2020. Since then, according to the company, sales have remained steady; Trade’s sales grew by more than 2x since the start of 2020, with new customer signups jumping 44% between the third and fourth quarters of 2020. While this growth helped digital coffee sellers scale exponentially, sustaining long term customer loyalty isn’t easy.”  Modern Retail 

8. Petco Experiments with Social Media Shopping by Hosting Puppy Fashion Show on Facebook LIve 

“Petco is one of many retail players testing out livestream shopping, including Walmart and Nordstrom. While it hasn’t become mainstream in the U.S. just yet compared to countries like China, moves like these signal that video commerce is starting to pick up steam.”   Modern Retail 

9. 7-Eleven has Returned to TV Advertising After a Five-Year Hiatus

“Last summer, 7-Eleven advertised on TV for the first time in five years. Doing so was a “test case” for the convenience store brand to assess the impact of television advertising on the business, according to 7-Eleven CMO Marissa Jarratt.” —  Digiday

10. Hollister Created its Own Esport Tournament. Yeah, That Hollister

“Clothing retailer Hollister is joining a growing list of advertisers that include Budweiser Lite and Wendy’s that aren’t content with playing the role of the free-spending sponsor. They’re trying to build their own mini-events around some of the most popular titles as a way to avoid coming across as cold, corporate sponsors to a gaming audience notorious for being ad-resistant.” —  Digiday

11. Fitness Brands Look to Organic, Short-Form Video to Connect with Remote Consumer

“RXBar and Blink Fitness are doubling down on their organic video content creation across platforms such as Facebook, Instagram and TikTok. It’s a move made in an effort to keep up with pandemic-induced consumer habits shift as in-person activity now takes place online, marketers at these brands say.” —  Digiday

12. High Tech Zzz’s: How Companies Are Helping Us Sleep Better

Demand is also growing for these products. In the U.S. alone, 50 to 70 million adults suffer from a sleep disorder, according to the American Sleep Association. We’re ‘a very sleep-deprived society,’ said Dr. David Rapoport, a professor of medicine and pulmonary disease at the Icahn School of Medicine at Mount Sinai.” — Adweek

13. Mattel Ad Connects Barbie with Developing Empathy in Children

The campaign film focuses on how playing with dolls with diverse identities allows them to become more empathetic, inclusive, generous and thoughtful—all proven through Cardiff University’s neuroimaging study conducted while kids played with Barbies.” — Adweek

14. Want to Hold Joe Jonas’ Hand? Expedia Can Help

“As it seeks to reverse a sales slide brought on by the pandemic, Expedia is taking a literal approach to the term “helping hand.” The online travel agency teamed up with singer Joe Jonas on a collaboration that includes the distribution of 3D-printed replicas of Jonas’ hand.” — AdAge

15. Feeling Blue for a Logo? Think Again… 

“You picked blue because it signifies trustworthiness? Then you better hope you have the budget to compete with the 43% of Fortune 500 companies with blue logos.” — Fast Company

16. Burger King Goes Green with Eco-Friendly Packaging

“The chain restaurant ... announced plans to launch a green packaging pilot program, focussing on the eight items its customers use the most—forks, spoons, knives, straws, drink lids, Frypods (aka fries containers), Whopper wrappers, and napkins.” — Fast Company

17. Iconic Rockefeller Center Embarks on a Rebrand

The branding is inspired by the forms and shapes that make up the campus itself, highlighting the traditional art deco style. This, paired with new color palettes, a fresh typographic system, and new graphic elements, transports the visual language of Rockefeller Center to a new era with nods to its historic past, while honoring the future of one of New York’s most famous landmarks.” — DGUSA 

18. Cheetos, Doritos Face Off in 'Flamin' Hot' Social Media Contest

“The "Flamin' Hot Face-Off" utilizes two tactics that have remained popular with marketers looking to engage younger consumers: branded merchandise and influencer partnerships. Almost half (44%) of Generation Z has made a purchase based on a recommendation from an influencer, compared with 26% of the general population, per researcher Kantar.” — Marketing Dive

19. Amazon Creates New Ad Opportunities In Fire TV

" Amazon is bringing more ads to Fire TV and its streaming video sites in a product update that comes as brands are looking to increase their presence within the e-commerce giant’s sales and content machine." — AdAge

20. New York Times Travel Photographer Spends COVID Documenting English Landscape

“It started out as just something to do — a challenge to try to see the familiar through fresh eyes. Soon it blossomed into a celebration of traveling at home.” — New York Times

21. Can a Font Be Racist? 

These ‘chop suey fonts,’ as American historian Paul Shaw calls them, have been a typographical shortcut for "Asianness" for decades.” — CNN

22. LinkedIn Adds 'Stay-at-Home Mom' and Other Job Title Options to Help Address Career Gaps

“LinkedIn has added some new job title options to help users address career gaps in their profiles, while also making some changes to how freelance positions are listed, in order to make it easier for users to provide transparency in their professional experience.” — Social Media Today

23. Taco Bell’s First Global Campaign Uses the Moon as Your Signal for a Free Taco

Taco Bell wants to turn a certain phase of the lunar cycle into the fast food fan’s equivalent of the Bat Signal.” — AdWeek

24. Ryan Reynolds Warns You Not to Use His Two Brands, Aviation Gin and Mint Mobile, Together

“Owners of successful brands don’t spend a lot of (or any) time warning you to avoid them, but Ryan Reynolds continues to be an exception to most of marketing’s rules.” — AdWeek

25. What’s Next in Social Media? 

“The overall message for 2021 is to slow down. Unlimited growth narratives don't resonate with today's youth who are finding solace in slower, safer online spaces. Brands will turn to social media to deliver joy, share news and truth and amplify user creativity. In 2021, revisit your post frequency, consider protopian solutions and build intimate communities.” — WGSN

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