25 things you missed in September

25 things you missed in September

It’s fall, which is the season for pumpkin-flavored everything and apocalypse-level product drops that could be filed under "ideas that shouldn't exist”. Specifically, Cup Noodles-flavored soda, camera glasses, nut-mobile overnights and ranch dressing Crocs. Check out the 25 newsworthy tidbits from TJA’s September reading list. We promise, no pumpkin here.

Our top 5 reads: 

1. Pepsi Reimagines 'Grease' With Doja Cat to Debut Vintage Soda Shop Flavors

Pepsi is set to launch an advertising campaign that reimagines the hit musical 'Grease' with the help of rising musician Doja Cat.— Marketing Dive

2. AMC is About to do Something it’s Never Done Before: Advertise on TV

“On Wednesday, the world’s largest theater chain announced it would spend more than $25 million on a multimedia campaign featuring Academy Award-winning actress Nicole Kidman.— CNBC

3. LA's Only Dispensary Owned by a Black Woman is Using OOH to Work Around Tricky Weed Advertising Restrictions

It [the mural] shows a woman, head wrapped, next to the words 'Black Women Get Us Higher,' almost mimicking a church window’s stained-glass panes. — Morning Brew

4. Over 100 Beauty Brands Pause Social Media to Advocate for Climate Change

The call to action is called CodeRed4Climate and occurs during Climate Change Week, a grassroots national event to encourage action and provide education about the climate change crisis. — Glossy

5. Share Your Rookie Mistake For a Chance to Win Super Bowl Tickets.

“Made a rookie mistake? It probably could’ve been avoided if you just had a SNICKERS.” — Snickers

Everything else you may have missed:

6. Why Gratitude is the Best Marketing Plan Ever

Studies show that gratitude is a major win-win for both the giver and receiver.— Entrepreneur

7. Facebook’s New Camera Glasses Are Dangerously Easy to Use

FACEBOOK IS NOTORIOUS for borrowing ideas from other tech companies, then taking advantage of its massive global platform and its expertise in building sticky apps to bring those ideas into the mainstream.— Wired

8. Viewers Can't Get Over the Not-So-Subtle Product Placements in 'He's All That'

Within the first few minutes of the movie, it becomes clear that one of the most prominent fixtures on the screen isn't going to be a main character like Padgett or Cameron Kweller (Tanner Buchanan), it's the regular stream of overt product placements. — Distractify

9. The 5 Trends Fueling the Rise of the Digital-First Economy

While technology has driven social, cultural and economic change in our lives for well over a decade, these changes have accelerated over the last 18 months, catalyzed by our collective efforts to reduce the impact of the Covid-19 pandemic.— Entrepreneur

10. 17 Unique Ways For Brands To Leverage TikTok This Holiday Season

While many brands have begun to consider ways to make the most of their presence on the video-sharing platform, it’s still such a novel marketing channel, they may not be fully aware of TikTok’s wide-ranging capabilities, much less its most popular trends.— Forbes

11. Cup Noodles Maker’s Latest Instant, Brothy Flavors Are… Fizzy Savory Sodas

Nissin, inventor of instant ramen and parent company of Cup Noodles in America, is blending two junk food items that always go together, but are never literally together” — Design Taxi

12. MRC Strips Accreditation from Nielsen’s National and Local TV Measurement Services

“Nielsen’s national TV service, which has long served as a crucial measurement backbone for the television media industry, will no longer be third-party accredited by the independent Media Rating Council effective later this month, the organization said today.” — Adweek

13. How Apple’s Mail Privacy Protection Impacts Email Marketing

The short answer is that Mail Privacy Protection gives users of Apple’s Mail app the option of hiding if and when they open marketing emails.” — Constant Contact

14. TikTok Reportedly Overtakes YouTube in US Average Watch Time

TikTok’s users now spend more time each month watching content than YouTube users, according to a report from app analytics firm App Annie.” — The Verge

15. You Can Book an Overnight Stay at the Planters' NUTmobile For the First Time Ever

“At 12pm CDT on Sept. 17, the campaign’s dedicated website, mrpeanutinnanutshell.com, will allow one person to book a two-night stay in the Nutmobile for the cost of $3.59—the price of a jar of Planters peanuts.” — Adweek

16. Crocs Turn Into Dressing With Tasty Hidden Valley Ranch Collaboration

“As for what the ranch-inspired clog looks like, Crocs has dressed its classic silhouette in an off-white color and splattered it with green speckles, giving it the appearance of being dunked in ranch.” — Input

17. Phony Litecoin-Walmart Partnership Announcement Has Fraud To Blame as Prices Tumble

Following the fake 'major' Litecoin-Walmart partnership announcement yesterday — which briefly sent the crypto surging — GlobeNewswire issued a notice across its service confirming that journalists and other readers should disregard the news release.” — Yahoo Finance

18. Inside Warner Bros’ spellbinding retail experience Harry Potter New York

Complete with a wand shop, a Butterbeer bar, a publishing area adorned with floating books and a handful of immersive experiences splayed across 15 decked-out rooms, the store is a candyland for Potterheads. — The Drum

19. Advertising Industry Doubles Down on Commitments to Combat Online Hate Speech

The industry continues to come together to combat online hate speech, advertising industry leaders the Association of National Advertisers (ANA) and the Global Alliance for Responsible Media (GARM) announced plans to scale #EngageResponsibly (#ER) later this year. — CISION

20. Padma Lakshmi on Why She's Partnering With Imperfect Foods

“The company buys fruits and vegetables that, while flavorful and undamaged, might not meet the visual standards demanded by grocery stores and are typically discarded. — Adweek

21. Adweek's New Original Podcast — Metaverse Marketing

“On Adweek’s Metaverse Marketing podcast, host Cathy Hackl takes listeners on a journey into the future and prepares marketers to master the metaverse. ” — Adweek

22. McDonald's Will "Drastically" Cut the Use of Plastic in Happy Meal toys

McDonald’s said it would 'drastically' reduce the amount of plastic in the toys it hands out with Happy Meals by the end of 2025, replacing them with more sustainably made figurines or, in some cases, books or cards.” — Morning Brew

23. Gatorade Recruits Student-Athlete Creators for TikTok Sports Series

Gatorade this month expanded its presence on social media by teaming for the first time with athlete creators who produce sports-related content on TikTok.” — Marketing Dive

24. Burger King Introduces Keep It Real Meals After Banning 120 Artificial Ingredients

Burger King is heralding the elimination of 120 artificial ingredients from its menu with a trio of Keep It Real Meals curated by celebrity ambassadors, according to a news release.— Marketing Dive

25. 'Keep Phoenix Un-Lit': A Plan to Bring More Digital Billboards to Maricopa County Meets Opposition

“Currently, digital billboards aren't technically allowed on unincorporated land in Maricopa County, though local cities such as Phoenix and Tolleson have permitted them for years.” — PHX New Times

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