National Harbor is 350 acres of riverfront property along the Potomac River. It features a Waterfront District, over 40 restaurants, 160 retail spaces and top resorts, hotels, convention centers and a casino just minutes from Washington D.C. Stakeholders reached out to TJA to create a distinct brand identity for the Waterfront District and to bring new life to National Harbor with a campaign that conveyed the destination’s character with unique digital experiences. A full-agency effort resulted in rebranding for the Waterfront District, a brand new website, paid media strategy, print collateral and a coordinated digital campaign.
- 550+ paid media email sign-ups on the campaign landing page in a two-month period
- 24,442 unique visits to National Harbor that were made by individuals influenced by displayed
- 38,296 total visits to National Harbor that were made by individuals influenced by display ads
Branding for National Harbor
Organic Social Media
Paid Social Media
Content Calendar Organization