Branding for National Harbor

National Harbor is 350 acres of riverfront property along the Potomac River. It features a Waterfront District, over 40 restaurants, 160 retail spaces and top resorts, hotels, convention centers and a casino just minutes from Washington D.C. Stakeholders reached out to TJA to create a distinct brand identity for the Waterfront District and to bring new life to National Harbor with a campaign that conveyed the destination’s character with unique digital experiences. A full-agency effort resulted in rebranding for the Waterfront District, a brand new website, paid media strategy, print collateral and a coordinated digital campaign.

The numbers:

  • 550+ paid media email sign-ups on the campaign landing page in a two-month period
  • 24,442 unique visits to National Harbor that were made by individuals influenced by displayed
  • 38,296 total visits to National Harbor that were made by individuals influenced by display ads

Client

Branding for National Harbor

Services

Web Strategy

Web Development

Web Content

Persona Identification

Organic Social Media

Paid Social Media

Paid Search

Content Calendar Organization

Creative Messaging

Email Strategy

Print Design

Videography

Photography

Creative Direction

Launch Website
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