Cupcakes

Cupcakes is a retro-style bakery serving preservative-free baked goods and specialty cakes made daily. Based in Vancouver, British Columbia, owners Heather White and Lori Joyce turned their business into a reality TV series and multi-store franchise.

Cupcakes wanted to turn its stores into an experience and play up the retro candy vibe. TJA designed packaging and window displays and created in-store merchandising pieces. We then marketed the brand through PR efforts, quarterly newsletters, banners and social media campaigns.

Client

Cupcakes

Services

Brand Development

Digital Design

Package Design

Environmental Graphics

Print

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