Pink Adventure Tours has been the go-to provider of backcountry tours in Sedona, Las Vegas and the Grand Canyon for more than 60 years. While their experiences have become must-do Southwest adventures, the website didn’t do the stunning excursions justice. TJA collaborated with Pink’s team to build a site that translates the real-life sensations of immersive tours into a digital destination with a guest-friendly booking process. The final result is a sleek site that uses engaging images, descriptive content and an intuitive interface to maximize conversions.
Pink Adventure Tours
User experience testing