Superfly is the driving force behind festivals like Bonnaroo and Outside Lands. In 2017, they launched a three-day Phoenix event called Lost Lake Festival. We aided them with a strategic media plan that used in-depth analytics and local buying habits to guide all media buys and creative materials. We then launched a teaser campaign that used flexible spends to capitalize on local behaviors and peak buying times. Out-of-home placements built anticipation and drove sales while hyper-targeted social ads provided immersive digital experiences. The campaign’s final push targeted last-minute buyers to encourage day-of purchases and round out the final attendance.

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Programmatic Display

Pay-Per-Click Advertising

Guerrilla Marketing

Paid Social Media

Digital Billboards

Campus Door Hangers

Campus Newstands

Print Placements

Airport Signage

Transit Shelters

TV/Radio Negotiation

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