Travel Costa Mesa: LA Times “The Taste”

Travel Costa Mesa + LA Times The Taste

Orange County client Travel Costa Mesa hosts the annual LA Times “The Taste” event, featuring booths from the top restaurants in the area. This event had media exposure to an audience all over SoCal, so TJA designed creative advertisements to appear in a variety of digital spaces, from optimized display to newsletter features. TJA’s PR team connected Travel Costa Mesa with carefully selected influencers that would appeal to an audience that was likely to be interested in attending “The Taste.”

The numbers

  • Attendance: 3,600+
  • Approval rating by attendees: 91% positive
  • Influencers secured: 10
  • Total impressions via influencer partners: 786,790+
  • Earned media impressions: 86,420
  • Total impressions: 1,679,630

Client

Travel Costa Mesa: LA Times “The Taste”

Services

Print design

Digital design

Influencer outreach & coordination

Launch Website
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