The Differences Between Marketing Education and a Marketing Agency Job
Making the leap from classrooms to busy conference rooms can feel like stepping into a whole new universe, where you might start second guessing everything you learned. One minute you’re deep into the nitty-gritty of Porter’s 5 Forces, and the next, you’re thrown into the whirlwind of agency life, where creativity and strategy collide at […]
Recharge & Why It Matters
Closed For Vacation A little time off goes a long way. At The James Agency, we believe in the power of a good recharge. Whether it’s unplugging from the daily grind, adventuring to new places or simply soaking up quality moments with family and friends, our weeklong recess over 4th of July is essential. It […]
Beyond the billboard: Five paid media opportunities you’ve been overlooking (and how you can leverage them to maximize media spend)
Normal is boring. In today’s ever-evolving advertising landscape, merely relying on flashy billboards on busy highways won’t cut it anymore. Thankfully, there exists a treasure trove of untapped opportunities that can supercharge your brand’s visibility and engagement. At The James Agency, we specialize in uncovering these gems. Join us as we explore these creative avenues, […]
It’s An Election Year…So Why Does That Matter For Your Marketing?
It’s that time again — campaign signs are popping up, debates are right around the corner and the national conversation is buzzing with political intensity. But wait… You’re a marketer, not a political strategist! While the upcoming election might not be your primary focus, here at The James Agency, we know it shouldn’t be ignored. […]
The Importance of Client Immersion for your Agency Partnership and Strategy
Tired of feeling like a broken record? We feel you. At The James Agency (TJA), we go beyond Zoom calls and back-and-forth emails, getting our hands dirty (metaphorically… mostly) with client immersion. We’re stepping into the “teacher” role, educating you on how hanging out with our clients (office tours, coffee runs, the whole shebang!) leads […]
The Ongoing Rise of Video Content in 2024
As we journey through 2024, the captivating allure of video remains unmatched in the ever-evolving digital landscape, making video content marketing a driving force behind successful campaigns. In this exploration of video content’s overarching influence, discover why it’s more crucial than ever and witness how our incredible team leverages this medium to tell some remarkable […]
Heartfelt Impressions: Winning Your Influencer’s Heart
From close relationships with the media to influencer strategies that align directly with both side’s needs, leaving a lasting impression with influencers is a part of our skillset that we hold near and dear to our hearts. This Valentine’s Day, we’re teaching you the art of influencer relations and how to work with influencers to […]
Trends With Impact: 15 Dynamic Marketing Insights Already Reshaping 2024
As we appreciate the trends already unfolding in 2024, it’s important not only to observe but also to innovate. Trends are like whispers of change in the marketing world, sneaking in through shifts in behavior, tech advancements and cultural buzz. They’re not fleeting moments; they unfold over time, providing us with the chance to mix […]
Social Media Marketing for Businesses: Three Ways to Strategically Leverage LinkedIn in 2024.
One thing to leave behind in 2023: using the same content marketing strategy across all social media platforms where your business has a presence. We get it, it’s so tempting to create one universal social content calendar and call it a day. However, social media platforms (and their users) operate differently. What engages and works […]
Navigating the Digital Landscape: Why Your Business Needs a Responsive Web Design
The average house in the U.S. now has 20.2 connected devices. Whether it’s hunched over a laptop budgeting for the next vacay, scrolling through a dinner menu on a mobile device or spending way too much time deciding what to stream on the TV—everyone is connected, all the time, including you. You are reading this, […]