How to Create a Successful Brand
Our CEO, Veronique James, sat down with Mike Arce of the GSD Show to share her experience of building her own company, strategies for developing a strong brand and the inspirational mantras that guide her both professionally and personally. After 12 years of leading a successful integrated advertising, public relations and digital agency, Veronique knows […]
How to Effectively Use a Transparent Background
There are countless design techniques and special effects we utilize to achieve awe-inspiring design, but a lot of them can be complicated and overwhelming. It’s important to remember that some of the most basic elements of design have the potential to do more than they seem, like the background. Just a small touch of a […]
What to Expect When You Hire a Full-Service Agency
The decision to hire a full-service agency isn’t always an easy one. There are a lot of factors that go into this decision: Which agency is the right fit? Do you only want to use some of an agency’s services? Or all of them? What if you don’t like the work produced by the agency? […]
5 Image File Types & When to Use Them
Have you ever gone to save an image and been completely overwhelmed by the seemingly endless options for file types? Welcome to my first two years of design school. I would trade a hefty amount of money if it meant we could have one universal format that worked perfectly for all uses. Unfortunately, it’s not […]
10 Helpful Photoshop Shortcuts
Spend less time digging through menus and more time creating digital magic! Whether you’re a recreational user, beginner or an experienced Photoshop pro, there are countless ways to improve your workflow and operate more efficiently. The answer: keyboard shortcuts, also commonly known as hot keys. While there’s a default hot key command assigned to most […]
20 Best Fonts for Graphic Designers
Unleash Your Inner Type Maestro font selection + combinations Typeface selection is perhaps the single most time-consuming, and sometimes frustrating, task you’ll face as a designer when starting a new brand development project, especially when you are in search of the perfect font pair. But, it can also be fun if you love typography the […]
How to Design Professional Business Cards
Your business card is your first impression. It should help you get noticed and be remembered. So, when it comes time to utilize your services / product / business, people think of you first because of that awesome card you left behind. But more than that, business cards are an opportunity to display your personality […]
Advice to New & Aspiring Graphic Designers
I have so far enjoyed five months of employment as a junior graphic designer with The James Agency. I was extremely lucky in landing where I have and am still not quite sure exactly which celestial bodies aligned the day I was offered a job here. Identifying as an aspiring designer myself, I want to […]
How to Create the Best Graphics for your Ad
One of the things that I’ve always loved about design is the problem-solving aspect. But fitting content into a space is only part of the solution. In this busy world with so much competing for our attention, it’s imperative to create advertisements that are more than just calls to action blaring from a webpage, magazine […]
Let’s get one thing straight…not all brands are GREAT, but TJA can help yours be.
Before we answer this question, let’s get one thing straight: an ad agency or designer does not create or make a brand. This can be a common misconception for someone that is new to the advertising world. While agencies and designers might come up with amazing logos and hilarious, breathtaking ad campaigns, our job is […]