Why twitter is still a powerful PR tool in 2021

Why twitter is still a powerful PR tool in 2021

It feels superfluous to suggest this in 2021, but if you are a public relations professional and you still don’t use Twitter, then you are missing out on a powerful tool that can connect you with reporters and even lead to secured media coverage.   Sure, some say Twitter is in a downward spiral. If […]

How to boost your PR strategy with bylined articles.

How to boost your PR strategy with bylined articles.

Media consumption has seen a significant increase in 2020. With more people social distancing and staying home, digital news sites are experiencing spikes in readership. In May, Nielsen reported a 215% increase over last year in time spent on mobile to access current events and global news in the U.S. This increase in readership presents […]

Your brand’s digital presence is more important now than ever before

digital presence

“I want to be where the people are” I think everybody can relate to The Little Mermaid these days; we all want to be where the people are. Thankfully, conversations surrounding COVID-19 are finally turning toward recovery. However, even as the world reopens, the effects of the quarantine will be lasting and businesses need to […]

The James Agency’s Creative Wins Big with U.S. Travel Association

Ad agency’s ‘Split Decisions’ campaign for client Travel Costa Mesa wins two ESTO awards SCOTTSDALE, ARIZ. (August 22, 2019) – A marketing campaign created by hospitality and tourism advertising agency, The James Agency (TJA), was awarded two Destiny Awards at the U.S. Travel Association’s ESTO conference in Austin, Texas this week. The annual awards ceremony […]

PR Pros, Take Note: These are the Best Email Clients for Pitching

PR Pros, Take Note: These are the Best Email Clients for Pitching

I think most public relations professionals would agree that there is an art to pitching the media. No, seriously. Google “The Art of PR Pitching,” and you’ll find more than 53 million results. Hell, even we’ve written about the ins and outs of a good pitch. In addition to mastering a concise lede or writing […]

How to make the most of earned media

Maximize Your Earned Media

Our responsibility as PR experts is to get the most eyes on your brand as often as possible. Typically, that means securing interviews and placement in news articles; to leverage our contacts in the media, secure segments with TV producers and make sure you look and sound good for interviews. Earned media coverage is gold. […]

How to Write an Award-Winning Nomination

"Get the recognition you deserve with this comprehensive guide to writing an effective award-winning nomination by the James Agency! "

Winning an industry or business award is one of the best ways to showcase your company’s achievements, gain recognition, impress potential clients and build team morale, but having great work to nominate is only part of the equation. To receive the recognition you deserve, you’ll also need to craft an award-winning nomination, which is an […]

How to Create A Crisis Communications Plan

"Ever wonder what a crisis communications plan should include? This guide outlines the essential components of an effective plan and how the James Agency can help you create it."

Contrary to public opinion, a PR pro’s job is not just schmoozing with the media, hanging out at TV stations and hosting swanky events. Our job often involves preparing clients for the unexpected and providing critical crisis communications counsel. More often than not, it is a high-stress and high-stakes job.   Since the very nature […]

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