Few businesses realize the impact their Instagram bio has. But after recent Instagram updates, what you put in your about section could affect who finds you on the social networking platform. Last month, Instagram announced that users would now be able to add hashtags and cross tag other pages in their bio. For some, this might not seem like a huge change for a platform that is constantly evolving; however, the small change now gives businesses and influencers the opportunity to expand their reach. But, with limited character space, crafting the perfect Instagram about section can be harder than you may think. We deconstructed the perfect one and shared how you can achieve it with the newest updates.
What Your Bio Should Be:
- Clear representation of your business
- Show off your brand’s personality
- Give people a way to contact you
- Provide an actionable CTA
What Your Bio Shouldn’t Be:
- All fluff, no substance
- Misrepresentation of your brand
When you go to start writing your bio, keep these three things in mind.
Keep it Relevant
150 characters is not a lot of real estate when it comes to describing your business. You have to be clear, concise and relevant to what your business is. Working in hashtags to your company’s bio can now take your reach and engagement to a whole new level; however, it is important to remember that just because you can doesn’t mean you should. Be strategic with the hashtags you use, and above all, always tie it back to your business or industry. When writing your overview, share what makes your company unique while still targeting the market you are in.
Stick to Your Brand
While this may sound self explanatory, staying on brand is key. You want to take use 150 characters to create a page that people are compelled to follow and engage with. Don’t use emojis and hashtags just to have them. Make sure there is a purpose behind them and that they still tie back to what people will see on your website and other social platforms.
A bio should be simple enough to showcase your brand accurately, but still include personality that gives users a reason to follow your page. Experiment with relevant hashtags and emojis that illustrate what you are all about. Incorporating some creativity can set you apart from your competitors. Think of it like speed dating. You only have a few seconds to capture someone’s attention and make them want to stay in touch.
Now, it’s time to create that standout bio! We reference the following checklist when creating bios for our clients:
- Name/ business name
- What you do (make this searchable)
- Contact email
- Branded hashtag
Regardless of how long you’ve been in the Instagram game, your bio is one thing that is not going anywhere. Modifying and reworking your profile to enhance your presence on social media can organically increase your reach and following. Need help kickstarting your social media strategy? Drop us a note at firstname.lastname@example.org.
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