The Science Behind the Perfect Headline

David Ogilvy, the father of advertising, understood the importance of a great headline. He once said, “On the average, five times as many people read the headline as read the body copy.” With the shear number of ads we encounter throughout the day, our minds are wired to filter out the noise. Whether by tuning […]

3 Golden Rules for Social Media

Is social media a successful marketing tool? You could read 100 different articles on this subject and many would have conflicting views. Some believe social media is an absolute must. Others suggest that it’s not the most successful means of advertising. Whatever your opinion, I can’t help but appreciate Greg Shugar’s recent article in Entrepreneur. He states, The constant […]

The Land of Productivity

We’ve all been there. Working on something for what seems like hours and getting nowhere. At TJA, we call it the Creative Canyon. It can also be referred to as the Black Hole of Despair. Needless to say, it sucks. No really, it temporarily sucks you out of reality and into its otherworldly dimension. In […]

The Scheduler of Fun

That billboard you saw on your way to work today was magical. It made you relinquish all thoughts and switch your focus to its messaging. The colors, the images, the thoughtfully placed logo and, of course, the website link you had to visit as soon as you got into the office … after reading this […]