Tag Lines 101 – Be Short & Sweet…not Long & Spicy.
Writing tag lines is no simple task. Without supporting copy to hold it all together, they must stand on their own to define a brand’s positioning.. Great tag lines aren’t created overnight. They require thoughtful planning, research and just the right amount of insight. By following these tips, you’ll be better prepared to create unforgettable […]
Let’s get one thing straight…not all brands are GREAT, but TJA can help yours be.
Before we answer this question, let’s get one thing straight: an ad agency or designer does not create or make a brand. This can be a common misconception for someone that is new to the advertising world. While agencies and designers might come up with amazing logos and hilarious, breathtaking ad campaigns, our job is […]
The Science Behind the Perfect Headline
David Ogilvy, the father of advertising, understood the importance of a great headline. He once said, “On the average, five times as many people read the headline as read the body copy.” With the shear number of ads we encounter throughout the day, our minds are wired to filter out the noise. Whether by tuning […]
Press Releases, they’re still alive & kicking…for now anyway.
For decades, the press release has been the PR professional’s main tool for getting news out to the media and public at large. However, there has been much industry dispute in recent years regarding whether or not the traditional press release is dead. In an age of social media, where 140 characters is now all […]
When puzzling, always start with the corners.
First Impressions are important when it comes to social media. In the world of Facebook, to establish a great first impression, there are many pieces to the puzzle. As an amateur puzzle enthusiast, I know when puzzling one always starts with the corner pieces. When you want to make a great first impression on Facebook, […]
Savvy Social Status
5. We Are 44% More Likely to Engage with Visual Content We connect emotionally to visual content, but it is more than just pretty images. For visual content to be successful, it takes consistent branding, strategy and the right message. Great branded content is instantly recognizable, and in the 13 milliseconds it takes to process […]
How to Write Killer Copy in 3 Easy Steps
As TJA’s junior copywriter, it’s probably important that I actually know how to write well. Showing up to work every day to brainstorm clever one-liners and craft quippy sentences is truly a dream come true. They say that creatives have “fun jobs”, and they’d be right. However, copywriting isn’t always a walk in the park. […]