Tips for Creating a Memorable Event Space

It’s October, which means that we’re in the full swing of event season and rapidly approaching the busy and event-filled holiday season. Among the seemingly countless special occasions and corporate gatherings, it can be challenging to make your event stand out. While having delicious food and drinks, fun entertainment and a cohesive theme are all important details, you can’t throw a party if you don’t have a venue and a memorable event space.

Selecting your venue is one of the first decisions you’ll make during the event planning process. It’s also the element that has the most impact on determining the overall tone of your event. Keep reading for our tips on choosing and transforming a memorable event space.

Non-Traditional Venues

Think outside the box, or in this case, outside the hotel ballroom. A growing trend in the event planning industry is to use non-traditional event spaces: libraries, art galleries, warehouses; the possibilities are endless. Our CEO, Veronique James, is actually in the midst of planning our annual holiday party in an airplane hangar.

Of course, like everything in life, there are pros and cons.The pros include th e uniqueness, creative freedom and “wow” factor. Among the cons are that many unconventional venues don’t have the dedicated onsite staff and turnkey amenities that more traditional options offer.

If you decide that an unconventional venue isn’t for you, there are a number of ways to transform a more traditional event space into something extraordinary.

Drape Your Space

Scottsdale Fashion Square Event SpaceIf you’re unhappy with your venue’s wall colors, bored by its blandness, or need to confine a wide open space into an exclusive reception, you can create a room within the room using draping. Pick clean white drape for a classic and elegant look or choose a color that accents your overall theme. You may even want to drape the ceiling for added effect. Our team transformed a shopping center courtyard into a luxurious cocktail venue with floor-to-ceiling white drape.

Divide and Conquer

A massive ballroom or conference room can be overwhelming, especially if all of the furniture is identical. Instead of filling the room with standard eight-top tables and banquet chairs, intersperse some high top tables for standing guests and a few groupings of comfortable lounge furniture to break up the space and add visual interest.

Light It Up

One effective way to give a room an instant makeover is with lighting. Wireless LED uplights can create every color of the rainbow and are conveniently portable. Add sophistication and style to the plainest of spaces with uplighting that matches your event theme. If you’re not sure which color to choose, amber lighting is universally flattering and gives off a warm and inviting glow. Gobos, beams of light with metal stencils on top that project shapes, are a great way to add elements of design or customized branding to your event.

Element of Surprise

Hang a chandelier in a barn. Bring high-end lounge furniture into a conference room. Place a fashion show runway down the center of a hotel lobby. By adding an unexpected detail or activation to a traditional space, you’ll create an element of surprise that’s sure to get your guests talking.

Whether you’re planning an elegant cocktail party or a weeklong corporate retreat, sometimes it’s best to leave the planning to the experts. We’d love to help you knock your next event out of the park (which, appropriately enough, could be another cool non-traditional event venue).

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