With a reported ad spend of $187 billion in 2015 across the US, it’s a challenge knowing where, when and to whom you should be advertising. With the ever increasing popularity and importance of digital advertising, most media buyers are asking whether or not to jump ship on traditional advertising methods all together. While digital advertising is growing at a rate of 13% year over year, it still only accounts for 28% of all ad spend. We’re here to break down the pros and cons of some of the most popular traditional and digital advertising channels.
Jessica Golombek | Assistant Media Buyer
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