Lost Lake

Live large.
Burn bright.

Superfly is the driving force behind festivals like Bonnaroo and Outside Lands. In 2017, they launched a three-day Phoenix event called Lost Lake Festival. We aided them with a strategic media plan for their inaugural event, using in-depth analytics and local buying habits to guide all media buys and creative materials. We then launched a teaser campaign that used flexible spends to capitalize on local behaviors and peak buying times. Out-of-home placements built anticipation and drove sales while hyper-targeted social ads provided immersive digital experiences. The campaign’s final push targeted last-minute buyers to encourage day-of purchases and round out attendance for their first festival.

The James Agency was not involved with year two of the Lost Lake Festival and Superfly's marketing efforts. 

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Results.

01.
$1,142,480 of negotiated media placement in added value

02.
108,636,981 total impressions

03.
2,898.7% ROI on digital media spend

04.
1 of every 3 checkouts driven by TJA digital media

Services
utilized.

Traditional Media
Placement

Digital Media
Placement

Programmatic
Display

Pay-Per-Click
Advertising

Paid Social
Development

Airport
Signage

Campus
Placement

Digital
Billboards

Guerilla Marketing

Print
Placements

Transit
Shelter

TV/Radio
Negotiation

We call it chemistry.

If you feel like there’s a spark
between us, reach out.

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