Every spring, hotels in the Valley show off their best deals in a highly-anticipated "Summer Specials" feature in a popular publication. Local staycationers anticipate the Spring Edition every year, using it as a resource when searching for great values on summer stays. In order to capture audience attention in a crowded promotional space, TJA developed a full-funnel solution that delivered better results to our hospitality clients.
Enter the 3-Day Sale. TJA created an integrated media approach for a dual-property campaign that targeted staycationers and out-of-state travelers based on behavioral insights. By promoting the properties side by side, we created efficiencies within the media spend and elevated brand awareness for each location while still emphasizing the unique traits of each.
The creative for this campaign came to life across billboards, radio, digital display, paid search, paid social media, email marketing and print ads in popular publications.
Results.
01.
57% cumulative YOY increases in room bookings between the two properties
02.
Up to 25% click-through rate with email marketing campaign
03.
25k+ post engagements through paid social media campaign
