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Cliffs Hotel & Spa


Services

  • Website Strategy
  • Web Design
  • Coding
  • Programmatic Display
  • Pay-Per-Click Advertising
  • Paid Social Media
  • Collateral Creation
  • Public Relations
  • Email Strategy
  • Email Design & Development
cliffs-exterior

The Cliffs Hotel & Spa is a prime California destination featuring a stunning seaside location Pismo Beach. However, the hotel had a hard time defining its offerings and struggled to get direct bookings through its website. We collaborated with their team to establish a visual direction and brand voice that captured the hotel’s vibe, translating this new direction into a strategic website with a seamless booking process. The digital experience was supported with paid media, public relations, social media and email campaigns to build brand awareness. We carried the same look and feel into a new in-room directory, key cards and menus to ensure a cohesive guest experience, from the first click to the moment they check out.

The
numbers.


  • 38% increase
    in on-site conversion rate
  • 90% more
    transactions on-site
  • 93% lift
    in year-over-year revenue
cliffs-suite-interior cliffs-spa-massage-room
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