A Downtown Scottsdale landmark since its original 1965 opening, Hotel Valley Ho’s mid-century design and happening location attract business and leisure travelers alike.
Hotel Valley Ho wanted to differentiate itself from the other typical, beige resorts in the area. Using vibrant colors, enticing photography and upbeat, fun messaging TJA branded Valley Ho through outdoor, print, digital and video advertising as the laidback, cool place to be, whether you’re local or just visiting.
2020 MarCom Award—Platinum: Web Video
2019 Addy Award—Bronze: Sales & Marketing Menu
2017 Spectrum Award: Interactive/Online
"The Evolution of Cool" Video
"Legendary With a Twist" Video
Paid Social Media
3-Day Sale: Hotel Valley Ho & Mountain Shadows
Center of attention.
Every spring, hotels in the Valley show off their best deals in a highly-anticipated "Summer Specials" feature in a popular publication. Local staycationers anticipate the Spring Edition every year, using it as a resource when searching for great values on summer stays. In order to capture audience attention in a crowded promotional space, TJA developed a full-funnel solution that delivered better results to our hospitality clients.
Enter the 3-Day Sale. TJA created an integrated media approach for a dual-property campaign that targeted staycationers and out-of-state travelers based on behavioral insights. By promoting the properties side by side, we created efficiencies within the media spend and elevated brand awareness for each location while still emphasizing the unique traits of each.
The creative for this campaign came to life across billboards, radio, digital display, paid search, paid social media, email marketing and print ads in popular publications.
57% cumulative YOY increases in room bookings between the two properties
Up to 25% click-through rate with email marketing campaign
25k+ post engagements through paid social media campaign