For almost 30 years, Metal Magic has been creating meticulously crafted premium copper and brass dies, all while focusing on excellent customer service.
Metal Magic wanted to go all-out for their annual holiday card with an interactive element that showed off their die-making expertise with foil effects. The James Agency conceived the idea of a unique deck of playing cards, complete with a custom gift box. The piece set Metal Magic apart from its competitors and created a new use for a piece of marketing collateral that usually is tossed after the New Year.
After the success of the playing cards, Metal Magic asked TJA for another project to wow their customers and contacts. TJA delivered custom-illustrated greeting cards to have on-hand for holiday emergencies. The result was clever, shiny and truly one-of-a-kind.
Two Addy AwardsSilver: Specialty Advertising
2016 Spectrum Award:
Giveaways | Metal Magic Playing Cards