- Public Relations
- Social Media
- Event Planning
- Event Management
In 2014, Marriott International debuted its new lifestyle brand—Moxy Hotels—in Milan. After deciding to open their first US property in Tempe, Twenty Four Seven Hotels selected TJA as the local public relations agency of record. To introduce the new brand to the Phoenix market, we conceptualized, planned and managed two launch events: an exclusive media preview and an invite-only Italian-inspired grand opening in partnership with Phoenix Fashion Week. The results were stunning in every sense, garnering attention from media members and the public alike. TJA also handled ongoing PR and social media efforts for the hotel.
earned media impressions in less than five months
qualified guests at grand opening event
Instagram fans gained from scratch