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Pacific Retail


  • Brand Strategy
  • Campaign Strategy
  • Campaign Development
  • Photography
  • Graphic Design
  • Copywriting

Pacific Retail operates large retail centers and malls throughout the country. They needed a modular campaign that positioned their centers as cultural destinations instead of simple shopping stops. We responded with a versatile concept around the phrase “In real life,” celebrating experiences online competitors can’t offer. We then developed a series of layouts that incorporated many looks and styles, yet maintained a unified presence across all properties. The result was an in-depth step-by-step guide for Pacific Retail’s network of designers. To ensure they’re ready for everything, we organized and managed a three-day photoshoot to build an expansive library of proprietary assets.


  • More than 120
    versatile assets
  • 15 modular templates
    for their internal team
  • 11 retail centers
    that have a consistent campaign
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