Altruism, activism, community support, heroism. These were just a few of the themes we kept at heart while designing this uplifting campaign for Phoenix Children’s Hospital Foundation. To inspire the heroic act of donating and supporting children in need, we crafted a message that focused on the courage and strength the kids at Phoenix Children’s show every day: “Be a hero to a hero”. The campaign champions these brave children who fight the villains that are their illnesses—not because they choose to, but because they must.
