TJA designed and brought to market this year-end campaign to promote donations on and around Giving Tuesday 2020, a globally recognized day for altruism, activism, and community support. To inspire the heroic act of donating and supporting children, we crafted a message that focused on the heroism the children at Phoenix Children’s show every day: “Be a hero to a hero”. Our messaging champions these brave children who fight the villains of illness—not because they choose to, but because they must.
