New look, same great place.
Starfire Golf Club is a Scottsdale mainstay, with a gorgeous public course, event venue and grille. Their logo, although instantly recognizable, had lost some of its sparkle over the years. So the team at Starfire asked TJA to re-imagine their brand with a youthful, modern aesthetic that would appeal to visitors, tourists and golf apparel shoppers. TJA produced a bold mark with clean lines, which made it easy to screen print and embroider on branded club merchandise, golf balls, course flags and property signage.
To round out the updated look and feel, TJA coordinated a lifestyle and food photo shoot. The new images showcase the golf course, chef-favorite dishes from the grille and the family-friendly atmosphere Starfire Golf Club is known for.
TJA also designed a set of easily-editable email templates that allow the Starfire team to whip up their own campaigns in no time. The redesigned website is cohesive with the new brand and features the new photography and logo.