Superfly
Services
- Traditional Media Placement
- Digital Media Placement
- Programmatic Display
- Pay-Per-Click Advertising
- Paid Social Media
- Airport Signage
- Campus Door Hangers
- Campus Newstands
- Digital Billboards
- Guerrilla Marketing
- Print Placements
- Transit Shelters
- TV/Radio Negotiation
Superfly is the driving force behind festivals like Bonnaroo and Outside Lands. In 2017, they launched a three-day Phoenix event called Lost Lake Festival. We aided them with a strategic media plan that used in-depth analytics and local buying habits to guide all media buys and creative materials. We then launched a teaser campaign that used flexible spends to capitalize on local behaviors and peak buying times. Out-of-home placements built anticipation and drove sales while hyper-targeted social ads provided immersive digital experiences. The campaign’s final push targeted last-minute buyers to encourage day-of purchases and round out the final attendance.
The
numbers.
-
$1,142,480
of negotiated media placement in added value -
108,636,981
total impressions -
1 out of 3
total checkouts driven by TJA digital media -
2,898.7% ROI
on digital media spend
