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Superfly


Services

  • Traditional Media Placement
  • Digital Media Placement
  • Programmatic Display
  • Pay-Per-Click Advertising
  • Paid Social Media
  • Airport Signage
  • Campus Door Hangers
  • Campus Newstands
  • Digital Billboards
  • Guerrilla Marketing
  • Print Placements
  • Transit Shelters
  • TV/Radio Negotiation
CASE-STUDIES-SCREEN-1-SUPERFLY

Superfly is the driving force behind festivals like Bonnaroo and Outside Lands. In 2017, they launched a three-day Phoenix event called Lost Lake Festival. We aided them with a strategic media plan for their inaugural event, using in-depth analytics and local buying habits to guide all media buys and creative materials. We then launched a teaser campaign that used flexible spends to capitalize on local behaviors and peak buying times. Out-of-home placements built anticipation and drove sales while hyper-targeted social ads provided immersive digital experiences. The campaign’s final push targeted last-minute buyers to encourage day-of purchases and round out attendance for their first festival.

The James Agency was not involved with year two of the Lost Lake Festival and Superfly’s marketing efforts.

The
numbers.


  • $1,142,480
    of negotiated media placement in added value
  • 108,636,981
    total impressions
  • 1 out of 3
    total checkouts driven by TJA digital media
  • 2,898.7% ROI
    on digital media spend
CASE-STUDIES-SCREEN-2-TOP-SUPERFLY Lost-Lake

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