Superfly

Superfly is the driving force behind festivals like Bonnaroo and Outside Lands. In 2017, they launched a three-day Phoenix event called Lost Lake Festival. We aided them with a strategic media plan for their inaugural event, using in-depth analytics and local buying habits to guide all media buys and creative materials. We then launched a teaser campaign that used flexible spends to capitalize on local behaviors and peak buying times. Out-of-home placements built anticipation and drove sales while hyper-targeted social ads provided immersive digital experiences. The campaign’s final push targeted last-minute buyers to encourage day-of purchases and round out attendance for their first festival.

The James Agency was not involved with year two of the Lost Lake Festival and Superfly’s marketing efforts.