Email Marketing Specialist
As TJA’s Email Marketing Specialist, Kirsten works closely with the web and digital teams to develop email marketing strategies. She then translates those plans into designs before coding and testing HTML emails. Kirsten also regularly reviews email reporting to optimize sends, increasing positive recipient responses and conversions. Before joining TJA, Kirsten traveled the country working on educational programs to increase student engagement. Graduating magna cum laude, Kirsten earned her BS in Human Computer Interaction and BA in Digital Media from University of Advancing Technology, as well as a BS in Biology from Indiana University.