Teresa uses data from Scarborough, PushSpring, Google Analytics, Facebook IQ and Audience Insights to inform creative strategy and its execution. By crafting personas, competitor analyses and industry snapshots, she uncovers marketing opportunities to pursue across social media, web, email and print. She then creates content that generates interest and purchase intent. Graduating summa cum laude from the University of Arizona at age 20, she majored in Cultural Anthropology and minored in Marketing. She has written for academic publications, was editor-in-chief of the Arizona Journal of Interdisciplinary Studies and has been published in Condé Nast Traveler.