A heroic call to action.

Altruism, activism, community support, heroism. These were just a few of the themes we kept at heart while designing this uplifting campaign for Phoenix Children’s Hospital Foundation. To inspire the heroic act of donating and supporting children in need, we crafted a message that focused on the courage and strength the kids at Phoenix Children’s show every day: “Be a hero to a hero”. The campaign champions these brave children who fight the villains that are their illnesses—not because they choose to, but because they must.




Strategy, Media Strategy & Buying, Creative



2021 Addy’s
Judge’s Choice
Gold – Cross-Platform Integrated Advertising Campaign • Gold – Film, Video and Sound – Branded Content and Entertainment for Television • Gold – Film Video and Sound – Local Television Commercial  • Gold – Elements of Advertising – Illustration Series • Silver – Elements of Advertising – Photography, Digitally Enhanced • Bronze – Elements of Advertising – Animation, Special Effects or Motion Graphics

Header - Campaign / Service

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Veronique James


Veronique founded The James Agency (TJA) in 2005 with the goal of creating an agency focused on open communication and transparency with clients and employees. Today, the award-winning, integrated agency specializes in consumer advertising, public relations and digital and continues to exemplify Veronique’s original vision.

Veronique and her team collaborate to produce creatively-fueled, results-driven campaigns that help clients achieve their goals and positively impact their bottom line. Under Veronique’s direction, TJA has been honored with numerous industry and culture awards, including being named to the Inc. 5000 and Entrepreneur Top Company Cultures lists.

Actively involved in the community, Veronique is currently a member of Entrepreneur’s Organization, Arizona Chapter. She served as the organization’s third female president in 2017/2018. She has received numerous accolades for her leadership, entrepreneurship and community involvement.

Veronique is originally from Southern California and graduated with a BFA in Visual Communication from the University of Arizona.

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