TJA went on a mouthwatering social media journey to explore six of Fox Restaurant Concepts’ most beloved brands: The Henry, Fly Bye, Flower Child, Blanco, Culinary Dropout, and Doughbird. With social media management and videography as our strong suits, we’ve brought the brands’ communities together to create a close-knit connection between them and their customers.
Video Production, Photography, Video Editing, Social Media Management, Social Media Strategy, Reputation Management
Letting the taste buds (and imagination) run wild
By bringing new ideas to the table, creating bad*ss reels, answering challenging feedback from followers, and ultimately humanizing the brand on social media, FRC was ready to savor every bite of our social media success. Each of the brands is seeing success in cultivating not only an ever-growing community but an engaged one: a problem TJA was set to solve. At the mid-year mark, Culinary Dropout and Flower Child surpassed both Instagram and Facebook’s 2024 end-of-year goals and are reaching highly engaged audiences.
Our reel ideation for “Chef Led Everything” was a top performing category across all brands. Followers loved following along with the Henry’s Chef Zack about how to create different dishes, which appetizers to order and which dishes pair best with different beverages. A main focus for our team was creating “sharable content” to contribute to higher send and repost rates. We even had our taste of fame when one of Blanco’s posts went viral with over one million impressions.
Satisfying impact
We’ve made an ongoing impact by taking their previous feeds to new heights by successfully creating 30+ reels each month across all six brands since October 2022. Reels range from exclusive looks at recipes to interactive social media trends. Together, we consistently hit our follower goals and alter our tactics based on restaurant performance month by month. This includes launching promos or highlighting specific menu items/locations, ultimately impacting success at a business level.
TJA also helped ideate a first-of-its-kind national campaign for Flower Child with foodie influencers Matt James and Rachael Kirkconnell. As longtime Flower Child lovers, we knew the campaign would perform well, and we were right—the campaign yielded over 3.5 million impressions.
When Travel Costa Mesa embarked on the journey to boost their tourism marketing with us, our team set out to develop a creative and paid media campaign that would blow their minds.
Video, Photography, Paid Media
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