Gradient bolt
Contact Us
Gradient bolt
Contact Us

Our Services

Video
& Photo

Video for all.

Shoot for the Stars.

Want clicks from email, social, web and paid media efforts? Let’s talk about video. TJA dives deep into your brand and business goals to make videos that grab attention and evoke emotion. Considering content, objectives, audience and distribution allows us to create the right video, seen by the right eyes. What’s even better—we take the lead on the process from start to finish, including concept creation, script writing, storyboarding, casting, direction, production and editing.

Our Video & Photo Services

0 1
We brainstorm ways to use motion and sound to achieve your business goals.
0 2
We use AI-assisted artistry, curated imagery, sketches, and stills to illustrate how each scene is built.
0 3
A video is only as strong as the talent on camera; TJA handles casting the perfect people to bring your visions to life.
0 4
We manage and coordinate everyone involved on the shoot with thorough instructions a detailed schedule to keep everything running smoothly.
0 5
Location, location, location! While this isn’t real estate, finding the right location for you can be make-or-break. TJA’s team scouts multiple spots, handles any necessary permits and business coordination.
0 6
Shoot scheduling, call sheet creation, coordination of all crew and talent, on-location shooting, day-of-shoot logistics, capturing video and sound, reviewing footage, editing, creating cuts of different lengths and formats
Gradient bolt
Get Started

Think of us as your strategic business quarterback. We'll guide you down the field with confidence.

Gradient bolt
Browse the Goods

FAQs

The James Agency offers full-service video production including concepting, storyboarding, talent casting, crew and stylist management, location procurement, and pre-production through post-production. They manage the entire process in-house, from initial concept to final edited cuts.
The James Agency manages the complete process from start to finish, including concept creation, script writing, storyboarding, casting, direction, production, and editing. Clients don’t need to hire separate vendors for each stage.
Concepting is the brainstorming phase where The James Agency’s team develops ways to use motion, sound, and storytelling to achieve a client’s specific business goals before any filming begins.
The James Agency uses a mix of AI-assisted artistry, curated imagery, sketches, and stills to map out how each scene will be built, giving clients a clear visual plan before production starts.
Yes. The James Agency handles talent casting in-house, selecting on-camera talent suited to bring each project’s creative vision to life.
The James Agency coordinates all crew and stylists involved in a shoot, providing detailed schedules and instructions to keep production running smoothly.
Yes. The James Agency scouts multiple location options, secures necessary permits, and manages coordination with location owners/businesses as part of its location procurement service.
Pre-production includes shoot scheduling, call sheet creation, and crew/talent coordination. Post-production covers on-location shooting, sound and video capture, footage review, editing, and creating multiple cuts in different lengths and formats for various platforms.
Yes. As part of post-production, the team edits and creates multiple cuts of a video in different lengths and formats, suited for use across email, social media, web, and paid media channels.

The James Agency creates video content designed to perform across email, social media, website, and paid media efforts, tailoring each video to the goals of the specific channel.

The James Agency starts by diving into the brand’s business goals, then factors in content, objectives, audience, and distribution channel to determine the right video for the right audience.
Video & Photo is one of several services offered by The James Agency, alongside Consulting, Strategy, Paid Media, Creative, Web Development, Public & Influencer Relations, and Social Media — allowing video work to tie directly into broader marketing strategy.
Prospective clients can reach out through The James Agency’s contact page to discuss project goals, and the team will guide next steps from concept through delivery.
Most marketing videos perform best between 15 and 60 seconds for social media, 1 to 2 minutes for website or landing page videos, and up to 3 minutes for brand storytelling or testimonial content. Shorter cuts (6-15 seconds) are typically used for paid social ads and pre-roll placements, where attention spans are shortest.
Video production refers to the technical process of creating a video — concepting, filming, and editing. Video marketing is the broader strategy of using that video content to reach a target audience and drive a business outcome, including where it’s distributed, how it’s promoted, and how its performance is measured.
Costs vary widely based on scope, but professionally produced marketing videos generally range from a few thousand dollars for a single short-form piece to tens of thousands for multi-day shoots with talent, multiple locations, and several deliverable cuts. Agencies that manage the full process in-house often reduce costs compared to hiring separate vendors for casting, crew, and editing.
Social media videos need to capture attention within the first 1-3 seconds, often without sound, and are optimized for vertical or square formats. Website videos can rely on intentional viewing (the visitor already clicked in), so they can be longer, use horizontal formats, and lean more on narrative or product detail.
Yes, in most cases. A single shoot can typically be edited into several cuts — different lengths, aspect ratios, and messaging emphasis — to fit the requirements of different platforms without re-shooting.
A call sheet is a production document that outlines shoot schedule, location details, contact information, and instructions for cast and crew on shoot day. It keeps a production organized and on schedule, and is standard practice in professional video production.
Most professional productions start with a script or a detailed storyboard, even for seemingly simple videos. This ensures the messaging aligns with business goals, keeps the shoot efficient, and reduces costly reshoots.
A brand video typically tells a broader story about a company’s mission, values, or identity, and is used for awareness and trust-building. A product video focuses on a specific offering’s features and benefits, and is typically used further down the marketing funnel to drive conversion.
Video content can improve time-on-page and engagement metrics, both of which are factors search engines associate with content quality. Video also increases the likelihood of appearing in video-specific search results and, increasingly, in AI-generated search summaries when the surrounding page content is well-structured.
Key factors include whether the agency handles the full process in-house (versus outsourcing to freelancers), a portfolio of relevant past work, clarity on deliverables (number of cuts, formats, revisions), and whether the agency ties video strategy to broader marketing goals rather than treating it as a standalone deliverable.
For a standard marketing video involving location scouting, casting, and crew coordination, 3 to 6 weeks of lead time is typical. Simpler in-house or single-location shoots can sometimes be turned around in 1 to 2 weeks.
We handle both. Strategy shapes every creative decision we make, from brand positioning to content structure to channel selection, so nothing gets handed off in pieces or lost in translation between teams. Clients get a single, accountable partner from initial insights through final execution.
Yes. The James Agency has a professional in-house photographer, so photo and video projects can be planned, shot, and produced by the same team rather than coordinating separate vendors.
An in-house photographer works within the agency’s existing creative, strategy, and brand teams, so photography stays consistent with a client’s broader marketing direction. It also means faster scheduling, no separate vendor contracts, and easier coordination when a shoot needs both photo and video coverage on the same day.
Yes. Because photography and video production are handled by the same in-house team, a single shoot day can often produce both video footage and a full set of still photos, which reduces cost and location/talent scheduling compared to running two separate shoots.
Typical services include product photography, lifestyle and brand photography, headshots and team photos, event photography, and location/environmental photography — tailored to a brand’s marketing and content needs.
Yes, post-production photo editing (color correction, retouching, and formatting for different platforms) is handled in-house as part of the photography process, ensuring a consistent final look across all delivered images.
Yes. Similar to video deliverables, photos are typically edited and exported in multiple crops and resolutions to fit the requirements of web, social media, print, and paid advertising placements.
Yes. The same location procurement and crew/stylist coordination used for video shoots applies to photography, so lighting, setting, and styling are planned in advance of shoot day.
Lifestyle photography shows a product or brand in a real-world, in-use context to build emotional connection, while product photography focuses on the item itself — typically on a clean background or in a studio setting — to highlight details, features, and quality.
This varies by scope, but a half-day shoot commonly yields 20-50 final edited images, while a full-day shoot with multiple setups or locations can produce 75-150+, depending on how many looks, products, or scenes are covered.
Using one photographer for both creates visual consistency in lighting, color grading, and style across a company’s website, social channels, and marketing materials, which is harder to achieve when different photographers handle each project separately.
Most brands benefit from refreshing core photography (team headshots, office/location shots, hero images) every 1-2 years, or sooner if there’s a rebrand, new product line, new hires, or a noticeable shift in visual trends within the industry.
Combining both reduces costs tied to location rental, talent/crew scheduling, and setup time, while ensuring the photo and video assets share consistent lighting, styling, and creative direction since they’re captured in the same session.
This depends on the contract terms of the specific engagement. Most agency agreements grant the client usage rights for its intended marketing purposes, though exact ownership and usage terms (exclusive vs. limited license, duration, geography) should be confirmed in the contract before the shoot.
Load More
Gradient bolt
Gradient bolt
Contact Us
Gradient bolt
Careers
FOLLOW US
Facebook
Instagram
LinkedIn
Vimeo
TikTok
Work
Contact

Treat that fear of missing out.

Join our email list.

The latest in marketing news delivered in a bite-size monthly email.

I'm interested in:

How can we help you?

Let’s work together.