The team behind Hotel Adeline wanted to build a brand that would stand out in the Scottsdale hospitality scene. To help bring their vision to life, we created a brand persona to act as a starting point for all future creative. That’s when we created the character of Adeline: an intelligent, witty woman who seamlessly floats between social circles. Her attributes and attitudes guide all creative executions, from the designs of brand identities to detailed consumer touch points and unique collateral.