Stay top of mind.
Seen in all the right places.
TJA will chart your course to maximum exposure and qualified leads. We put a precisely calculated plan in front of you before media money gets spent—we don’t shotgun your dollars to see what sticks. Analytics and performance reporting allows the team to course correct and forge ahead with winning strategies.
Demographic analysis, media channel analysis, audience personification
Exposure opportunities, per-platform tactics, tracking and reporting
Traditional & non-traditional
Placement, competitive quotes, relationship building, trade negotiations
Account auditing, campaign building, campaign management, custom reporting
Creative development, scheduling, placement
Paid social media marketing
Per-platform strategy, toolkit building, trafficking, custom reporting
Superfly is the driving force behind festivals like Bonnaroo and Outside Lands. In 2017, they launched a three-day Phoenix event called Lost Lake Festival. We aided them with a strategic media plan for their inaugural event, using in-depth analytics and local buying habits to guide all media buys and creative materials. We then launched a teaser campaign that used flexible spends to capitalize on local behaviors and peak buying times. Out-of-home placements built anticipation and drove sales while hyper-targeted social ads provided immersive digital experiences. The campaign’s final push targeted last-minute buyers to encourage day-of purchases and round out attendance for their first festival.