Gradient bolt
Contact Us
Gradient bolt
Contact Us

Our Services

Paid Media

Savvy media pros.

Stay Top of Mind.

TJA will chart your course to maximum exposure and qualified leads. We put a precisely calculated plan in front of you before media money gets spent—we don’t shotgun your dollars to see what sticks. Analytics and performance reporting allows the team to course correct and forge ahead with winning strategies.

Our Media Services

0 1
Demographic analysis, media channel analysis, audience personification
0 2
Exposure opportunities, per-platform tactics, tracking and reporting
0 3
Placement, competitive quotes, relationship building, trade negotiations
0 4
Account auditing, campaign building, campaign management, custom reporting
0 5
Creative development, scheduling, placement
0 6
Per-platform strategy, toolkit building, trafficking, custom reporting
Gradient bolt
Get Started

Think of us as your strategic business quarterback. We'll guide you down the field with confidence.

Gradient bolt
Browse the Goods

FAQs

Paid media is any marketing exposure you pay for: search ads, social ads, display, programmatic, streaming/CTV, and traditional spots like TV, radio, and out-of-home. Paid media’s strength is speed and control: you can reach a defined audience at scale, today, and measure exactly what it returns.
Paid media is exposure you buy (ads), owned media is the channels you control (your website, email, and social profiles), and earned media is the coverage and word of mouth others give you (press, reviews, shares). The strongest programs use all three together — paid drives reach and speed, owned converts and nurtures, and earned builds trust. Treating them as one connected system, not three separate budgets, is what makes media efficient.
Build a paid media strategy by starting from the business goal and audience, then choosing the channels and budget split most likely to reach that audience efficiently, setting clear KPIs, and building a measurement and testing plan before launch. From there, it’s continuous: optimize toward the metrics that map to revenue, reallocate budget to what performs, and test new creative and audiences on a schedule. A good strategy is a living plan, not a set-and-forget media buy.
Media buying is the process of purchasing advertising space and time across digital and traditional channels to reach a target audience at the best possible price and placement. It covers negotiating rates, securing inventory, setting up and pacing campaigns, and optimizing performance as data comes in. Done well, media buying stretches every dollar by putting the right message in front of the right audience in the right context.
A media buyer plans, purchases, and manages advertising placements to reach a brand’s target audience efficiently—researching where the audience is, negotiating and securing inventory, launching and pacing campaigns, and optimizing them against performance goals. They work across paid search, paid social, programmatic, and traditional media, and they’re accountable for the return on every dollar of ad spend. In short: the person who turns a media budget into measurable results.
Media planning is deciding where, when, and how to advertise to reach your audience efficiently; media buying is executing that plan by purchasing the placements and managing them to perform. Planning sets the strategy (audience, channels, budget allocation, and timing) and buying brings it to life and optimizes it. Together they form the full cycle of getting a brand’s message in front of the right people for the best return.
Programmatic advertising is the automated buying and selling of digital ad space using software and data, replacing manual negotiations with real-time, audience-based decisions. It spans display, video, audio, and connected TV, and uses data to serve the right ad to the right person at the right moment. The benefit is precision and scale: reaching specific audiences across millions of placements while optimizing spend automatically.
Programmatic media buying uses automated technology to purchase digital ad inventory in real time, matching your ads to the right audience through data-driven auctions that happen in milliseconds as a page loads. Instead of manually negotiating placements, you set targeting, budget, and goals, and the platform bids on impressions that fit. This allows you to reach specific audiences across thousands of sites and apps while optimizing spend automatically.
Connect paid media to revenue by tracking the full path from ad to outcome — proper conversion tracking, UTM tagging, and a measurement model that attributes pipeline and sales back to the campaigns that drove them. The goal is to move past surface metrics like clicks and impressions to cost-per-acquisition, return on ad spend, and customer value. When media is measured against revenue, budget decisions get sharper and every dollar works harder.
PPC, or pay-per-click, is a paid advertising model in which you pay a fee each time someone clicks your ad — most commonly on search engines like Google and on social platforms. Instead of paying for the placement itself, you pay only for the clicks it generates, which makes cost directly tied to engagement. It’s one of the fastest ways to put your business in front of people actively searching for what you offer.
Google Ads is Google’s online advertising platform, where businesses bid to show ads on search results, YouTube, and across the Google Display Network, paying primarily on a pay-per-click basis. When someone searches a term you’ve targeted, an auction determines which ads appear and in what order, based on bid and ad quality. It’s the most direct way to reach customers at the exact moment they’re searching for your product or service.
Meta ads work by letting you target audiences across Facebook and Instagram based on demographics, interests, behaviors, and custom or lookalike audiences built from your own data, then serving your ads through an auction that balances your bid with ad relevance. You choose an objective — awareness, traffic, leads, or sales — and Meta optimizes delivery toward it. Their strength is precise audience targeting and creative formats built for scroll-stopping engagement.
CTV, or connected TV advertising, is running ads on internet-connected televisions through streaming services and apps — think ad-supported tiers of platforms like Hulu, Roku, and YouTube TV. It combines the big-screen impact of traditional TV with the precise audience targeting and measurement of digital, so you can reach specific households rather than buying broad demographics. CTV is one of the fastest-growing paid channels as viewers shift from cable to streaming.
ROAS, or return on ad spend, is a metric that measures how much revenue you earn for every dollar spent on advertising — calculated as revenue from ads divided by ad spend. A 4:1 ROAS, for example, means $4 in revenue for every $1 spent. It’s one of the clearest ways to judge whether paid media is actually profitable, which is why it sits at the center of most performance reporting.
Improve ROAS by increasing revenue per dollar spent on both sides of the equation: sharpen audience targeting and keywords, strengthen ad creative and landing pages to lift conversion rates, cut or reallocate budget away from underperformers, and focus spend on your highest-value customers. Better measurement helps too — when you can see which campaigns drive real revenue, you can double down with confidence. Small, compounding optimizations are what move ROAS over time.
Load More
Gradient bolt
Gradient bolt
Contact Us
Gradient bolt
Careers
FOLLOW US
Facebook
Instagram
LinkedIn
Vimeo
TikTok
Work
Contact

Treat that fear of missing out.

Join our email list.

The latest in marketing news delivered in a bite-size monthly email.

I'm interested in:

How can we help you?

Let’s work together.