Paid Social Media Manager - The James Agency

• Concept, execute, optimize, and report on paid social campaigns primarily on Facebook, Instagram,
  LinkedIn and Pinterest
• Take the lead on campaign configuration and implementation, including:
  • Conversion pixel implementations
  • Facebook product catalog setup
  • Campaign-level strategic decisions
• Monitor and manage day-to-day operations of social ad campaigns, including:
  • Ad Implementations
  • Targeting
  • Bid Strategy
  • Budgeting
  • A/B Testing
  • Performance Analysis
  • Pixel testing
• Continuously measure campaign performance and ROI, leveraging analysis to identify optimization
  opportunities including design, content, copy, channel, target audiences and call-to-actions
• Provide clear and actionable feedback to creative teams in an effort to optimize performance
• Leverage your social media expertise and deep knowledge of platform capabilities to help teams make
  sense of creative opportunities
• Support the senior team by identifying new partners, tools, and processes that we can use to work smarter.
• Become a more holistic digital marketer, effectively tying a client’s goals to all stages of the consumer
  journey
• Stay up-to-date on industry trends and updates within the social media marketing world (both paid and
  organic)
• Client facing responsibilities: manage direct client communication in partnership with the account and project
  management team
• Collaborate with multiple departments to generate campaign ideas and strategies for current or upcoming
  marketing initiatives
• Experience with B2B and B2C brands
• Be the paid social expert on campaign performance and optimization
• Responsible for weekly, monthly or quarterly reporting including performance metrics and insights

Required Skills & Experience

• At least two years of direct experience in executing paid social campaigns within Facebook, Pinterest and
  LinkedIn platforms
• Deep knowledge of all social media and search channels, including Facebook, Instagram, LinkedIn,
  Pinterest and Twitter
• Google Analytics, Google Data Studio, Excel and/or Google sheets experience
• Google Tag Manager experience not required, but a plus
• Comfort in solving for technical issues relating to social advertising campaigns
• Strong analytical skills, including the ability to synthesize data and provide insights and strategic actions
• Ability to oversee projects and solve problems creatively and effectively
• Strong collaboration, leadership, and communication skills, with the ability to work with cross-functional
  teams
• Ability to adapt and thrive in a fast-paced, deadline-driven environment
• Agency experience a plus
• Detail oriented and strong presentation skills