Mood board of photo shoot for Travel Costa Mesa Old and new logo comparison for Travel Costa Mesa Travel Costa Mesa Logo use Front cover of the Travel Costa Mesa Visitor's Guide Back cover of the Travel Costa Mesa Visitor's Guide
Travel Costa Mesa business card front & back
Travel Costa Mesa

The James Agency had the opportunity to treat Travel Costa Mesa to a full-on brand refresh. The goal was to capture the city’s vibrant energy and translate its world-class culture, cuisine, shopping and accommodations into a younger, more enticing identity.

Reimagining their existing logo and brand standards, TJA modernized the look and feel of Travel Costa Mesa to create an engaging visual presence. That new take on the brand came to life in a campaign highlighting the variety of ways visitors can spend their time in Costa Mesa, from chowing down on IG-worthy eats to chilling out at a skate park. The possibilities seem limitless as well as manageable; visitors can curate a trip that suits their interests and tastes, as well as fit it all into their itinerary.

The result?

Two Destiny Awards at the U.S. Travel Association’s ESTO conference, an honor that recognizes excellence and creative accomplishment in destination marketing at the local and regional level.

Awards

2019 Destiny Award
Branding and Integrated Marketing Campaign: Destination Marketing Budget $500,000 to $1 Million

2019 Destiny Award
People’s Choice Award

Client

Travel Costa Mesa

Services

Brand & Messaging Development

Public Relations

Print

Web Design

Email Marketing

Social Media Advertising

Influencer Marketing

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