4 Marketing Trends Set to Dominate This Summer
As temperatures hit all-time highs, your sales and marketing returns can often slow down in the summer. Lucky for you, it’s not too late to have a kick-ass marketing strategy this summer. Here’s the key: start now! As a creative marketing agency rooted in strategy, it is our job to stay on top of trends […]
The benefits of cross-platform video marketing for your business
I think we can all agree that video is wildly important. Wildly important. When 91% of businesses* are using it, there’s no doubt that it’s a must-have marketing tool. Whether you’ve taken some fun iPhone videos of your product or you’ve hired a pro to produce something specific, you’ve probably got some video content. (If […]
5 Connection Building Tips in Public Relations to Develop Stronger Media Relationships
As any PR pro will tell you, developing media relationships can be tricky. PR and journalism professionals both live very busy lives, often facing tight deadlines, thousands of emails a week and coordinating tricky schedules. Media connections are arguably the most important aspect of the job, as it is super important to develop a relationship […]
4 Critical Metrics to Develop a Data-Driven Marketing Strategy
Customer data is your golden ticket when developing a data-driven marketing strategy. Without various data sources such as Google Analytics, email sign-ups, paid media results and more, it’s near impossible to analyze what’s working for your business…and what isn’t. Marketing is debatably both an art and a science. The jury is permanently out on that […]
5 Effective Strategies to Create the Best Website for Small Business Owners
Creating an effective website for a small business doesn’t have to be complicated. With the right strategies, you can make a website that stands out from the competition and attracts more customers. Here are five tips for building the best website for small business owners. Choose the Right Platform. It’s important to select the right […]
The James Agency Serves Up Something Special: Tasteful Food Advertising Tips
At The James Agency, we specialize in making food advertising fun through creative advertising campaigns that engage and inspire audiences. With our team of experienced professionals and bright minds, we use an innovative approach to our food marketing recipes to make you stand out from the competition. With our help, your business can quickly reach […]
Your Top 5 Most Googled Questions About PR, Answered
Public relations is a multi-faceted field that can be hard to define. Whether you’re dipping your toes into a PR career or a prospective client wondering what the world of PR is all about, you’ve got questions—and what better place to find questions than Google? We’re answering Google’s top five most searched questions about PR […]
Client Love Languages
February is the month of love! It’s the time to sprinkle value and appreciation to your family, coworkers and yes, even your clients. A happy and healthy client-agency partnership is more than the business transaction. After all, providing a quality work product is table stakes. At The James Agency, we know that cultivating a personal […]