4 signs your social media needs a makeover.

Let’s scan your branding checklist.Messaging? Check. Logo refresh? Check. Website? Check. Social media… not looking so good. Maintaining your brand’s social media is like doing your makeup every day. Some days it’s a bit overdone, with lopsided eyeliner and excess blush. Other days, you say “screw it” and forget it entirely. And sometimes…it might be […]

Build Your Own Consumer Journey.

“It’s not about the destination. It’s about the journey.” You’ve probably heard this cheesy, wrongly-attributed quote while planning a road trip or a hiking adventure. Planning a marketing strategy may not be as sexy as a vacation up the Pacific coast, but that quote rings just as true for us advertising folk. On any road […]

How to treat your own organization like a client.

The shoemaker’s children go barefoot. This old idiom essentially means we neglect the things closest to us. As an agency, we know from experience that it’s hard to prioritize internal projects when it is our duty to provide a service to others. Despite it being a challenge, investing in your own development is essential to […]