Your brand is now a person. Who are they?
The 4 grammar mistakes you need to stop making
Does your business need personas? (Spoiler: yes.)
Are personas worth the investment? Yeah, they are. And we’re not just saying that because we make them. Data-driven personas are the perfect antidote to assumption-based marketing. Investing in research will help you aim your dollars at the right people, and that will save you big bucks in the long run. If you’re just starting […]
Writing for SEO strategy: When an algorithm is your audience
The way you write is more important than you think What are you trying to accomplish when you set out to write a blog post, a homepage or any other piece of content for your website? Attract more visitors, get more customers, provide insight on your subject matter, sure. But your writing is also engaging […]
How to use these 5 tips to write kickass social media ads
Your company has a social media strategy in place and the responsibility to write the ads that convert passive viewers into active consumers falls on you. You’ve seen hundreds—thousands—of social ads come across your personal feeds. That’s gotta be enough exposure to make you a quasi-expert. You’ll knock these out of the park, you think. […]
How to Write Conversion-driven Copy
We’ve all read descriptive text that draws you in, evokes a visceral response or taps into memories built through sensory experiences. It could be a line that describes a salad—how crisp and fresh the lettuce is; the way the greens mingle to be both sweet and a little bitter; the perfectly seared tuna on top, […]
