Does your business need personas? (Spoiler: yes.)

Are personas worth the investment? Yeah, they are. And we’re not just saying that because we make them. Data-driven personas are the perfect antidote to assumption-based marketing. Investing in research will help you aim your dollars at the right people, and that will save you big bucks in the long run. If you’re just starting […]

Writing for SEO strategy: When an algorithm is your audience

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The way you write is more important than you think What are you trying to accomplish when you set out to write a blog post, a homepage or any other piece of content for your website? Attract more visitors, get more customers, provide insight on your subject matter, sure. But your writing is also engaging […]

How to use these 5 tips to write kickass social media ads

How to Write Kickass Social Media Ads

Your company has a social media strategy in place and the responsibility to write the ads that convert passive viewers into active consumers falls on you. You’ve seen hundreds—thousands—of social ads come across your personal feeds. That’s gotta be enough exposure to make you a quasi-expert. You’ll knock these out of the park, you think. […]

How to Write Conversion-driven Copy

We’ve all read descriptive text that draws you in, evokes a visceral response or taps into memories built through sensory experiences. It could be a line that describes a salad—how crisp and fresh the lettuce is; the way the greens mingle to be both sweet and a little bitter; the perfectly seared tuna on top, […]

How to Write the Perfect Subject Line

How to Write the Perfect Subject Line

Email. It takes up so much real estate in our professional lives. There are even podcasts dedicated to it, teaching us how to wrangle it, tame it, understand it. As a marketing agency, we’re both senders and receivers of a massive amount of email—personal and promotional. We have developed a nose for what makes an […]

10 Copywriting Tips for Advertisements

Today there is constant demand for content. Whether it be on social media, the radio or the last sheet of the toilet paper roll, people are looking to be engaged. And of course for great content, you need great copywriting. Here’s our list of 10 great copywriting tips that will help you grab your audience’s […]

How to Write a Compelling Call-to-Action

Building a relationship can be tricky business. Too much attention and you’ve smothered them. Too little attention and they lose interest. The wrong kind of attention and…well, we’ve all seen the headlines. Imagine your target audience as someone you’d like to ask on a date. You’ve seen the person around and have (um, hopefully) communicated […]

Tag Lines 101 – Be Short & Sweet…not Long & Spicy.

Writing tag lines is no simple task. Without supporting copy to hold it all together, they must stand on their own to define a brand’s positioning.. Great tag lines aren’t created overnight. They require thoughtful planning, research and just the right amount of insight. By following these tips, you’ll be better prepared to create unforgettable […]