The Importance of Client Immersion for your Agency Partnership and Strategy
Tired of feeling like a broken record? We feel you. At The James Agency (TJA), we go beyond Zoom calls and back-and-forth emails, getting our hands dirty (metaphorically… mostly) with client immersion. We’re stepping into the “teacher” role, educating you on how hanging out with our clients (office tours, coffee runs, the whole shebang!) leads […]
Considerations for collaborations: How to make unique brands work together.
Marketing is a group activity. However, branding is often created and deployed in a silo. There are some external considerations of course—industry trends, competitor sets, etc.—but beyond that, brand development is not a decision that necessarily needs to be “coordinated” with anything outside of the company. Even nested organizations or those under the same ownership […]
Three things a luxury brand isn’t (and one thing it always should be).
What we talk about when we talk about luxury. Luxury brand marketing is a vague concept when you stop to think about it. What does “luxury” even mean? How do you encapsulate it visually? More importantly, in this age of omnichannel branding, how do you convey the value of luxury through a digital experience? When […]
Photos vs. illustrations: what works better?
As a graphic designer, one question you come across often is deciding whether to use photography or illustrations in your designs. This important aspect of design helps to create work that’s both functional and beautiful. So what is better: photos or illustrations? The answer isn’t as simple as the question… Here are a few ways […]
Adapt or die
It’s the most basic tenet of evolution, but a hard pill to swallow. There can be a lot of attachment surrounding a tried and trusted brand strategy. However, a hard conversation needs to be had when the needle isn’t moving forward anymore. Maybe the current brand makes the company look dated. It may not reflect […]
