Winning an industry or business award is one of the best ways to showcase your companyโs achievements, gain recognition, impress potential clients and build team morale, but having great work to nominate is only part of the equation. To receive the recognition you deserve, youโll also need to craft an award-winning nomination, which is an art in itself. Follow these seven tips to increase your chances of bringing home the win.
Read the instructions
This may seem like a given. However, just like on your middle school math test, if you donโt thoroughly read and understand the instructions, you wonโt ace it. Take time to confirm that your company meets all of the award program guidelines and is willing to submit all of the required information. Furthermore, meet the deadline, follow the word count, use the requested file types and be aware of maximum file sizes.
Answer the questions
Again, this may seem obvious, but many awards programs require essay-style responses to questions with multiple parts. Be sure to answer every question asked and highlight any specific buzzwords.
Do your homework
Review past award winners to learn more about what it takes to win the particular award youโre focusing on. Research the judges, if possible, because they are your target audience.
Tell a story
Your nomination should have a clear beginning, middle and end and focus on the five Ws (and one H) of storytelling. Remember that judges are likely reviewing hundreds of nominations and donโt have much time to dedicate to each one. A well-organized, unique and compelling story will increase the time spent reading your nomination, thus increasing your chances of winning.
Back it up with facts
Donโt be vague. The most important part of your nomination is highlighting the tangible results generated from your work and how the projectโs goals and objectives were met. Third-party validation from surveys or testimonials can add weight to your nomination, if applicable.
โOptionalโ means โmandatoryโ
Some questions may be marked as optional, but be sure to take advantage of the extra word count and the opportunity to tell more of your story. Itโs your best bet to consider all responses mandatory.
Shout it from the rooftop
If and when you DO win, make sure that everyone knows about it. Distribute a press release, share your news on social media and showcase your award wins on your companyโs website.
Check out TJAโs awards here.