Agency insights.

Three things a luxury brand isn’t (and one thing it always should be).

June 24, 2019

Reading Time: 3 minutes What we talk about when we talk about luxury. Luxury brand marketing is a vague concept when you stop to…

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Photos vs. illustrations: what works better?

April 24, 2019

Reading Time: 2 minutes As a graphic designer, one question you come across often is deciding whether to use photography or illustrations in your…

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Three Ways I Keep Myself Organized In An Agency Environment

April 18, 2019

Reading Time: 3 minutes As a project manager, one very important aspect of getting the job done well is being organized. With the fast-paced…

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Adapt or die

April 12, 2019

Reading Time: 3 minutes It’s the most basic tenet of evolution, but a hard pill to swallow. There can be a lot of attachment…

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Facebook Ad Industry Benchmarks: Where You Need to Be

March 22, 2019

Reading Time: 4 minutes DISCLAIMER: It’s about to get technical up in here. Whether you’re managing paid social in-house or through an agency, industry…

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Should you bring your dog to work? Absolutely, yes. But also, maybe not.

March 12, 2019

Reading Time: 4 minutes Let me get a couple of things out of the way: One, I am more than fortunate to work at…

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PR Pros, Take Note: These are the Best Email Clients for Pitching

February 27, 2019

Reading Time: 4 minutes I think most public relations professionals would agree that there is an art to pitching the media. No, seriously. Google…

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Social Media

Beginner’s Guide to Social Media for Your Business

February 21, 2019

Reading Time: 4 minutes The Difference Between a Personal and Professional Most of us have been using social media in our personal lives for…

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Blockbuster Video

Technological Disadvantages: 9 Experiences My Children Will Never Have

February 15, 2019

Reading Time: 3 minutes One night as my family was watching a Netfllix movie, the TV froze and my four-year-old said to his younger…

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Creating a Project Timeline Template

February 8, 2019

Reading Time: 2 minutes Often times, it is easy to take on a job prior to researching the work that is being requested. Making…

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The Evolution of a “Millennial” From The Power of Leadership

January 31, 2019

Reading Time: 3 minutes Here’s what’s been on my mind. In April, I will have been at TJA for two years. It feels like…

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Writing for SEO strategy: When an algorithm is your audience

January 10, 2019

Reading Time: 3 minutes The way you write is more important than you think What are you trying to accomplish when you set out…

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