5 things you have to do before shooting a brand video to make it a success.
Reading Time: 3 minutes Everything that comes before “Lights, camera, action!” Creating a brand video is the ultimate creative project. Storytelling harmonizes with videography…
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On Becoming a Brand Defender and Other Musings of a PR Pro.
Reading Time: 3 minutes In PR, I wear a lot of hats: I pitch stories, schedule media opportunities and make sure my clients are interview-ready.
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High stakes and tight turn arounds.
Reading Time: 3 minutes A project manager’s perspective. You never know what will come your way when you work in advertising. The most painstakingly…
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The James Agency’s Creative Wins Big with U.S. Travel Association
Reading Time: 2 minutes Ad agency’s ‘Split Decisions’ campaign for client Travel Costa Mesa wins two ESTO awards SCOTTSDALE, ARIZ. (August 22, 2019) –…
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Considerations for collaborations: How to make unique brands work together.
Reading Time: 3 minutes Marketing is a group activity. However, branding is often created and deployed in a silo. There are some external considerations…
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Five things my TJA internship taught me about being an agency pro
Reading Time: 3 minutes I’m going to take a wild guess and say that if you are reading this blog post, you aren’t planning…
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So you installed Google Analytics. Now what?
Reading Time: 3 minutes Five easy(-ish) things to do to get better, useable data from Google Analytics. It is not enough to simply put…
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Vote for TJA for Ranking Arizona 2020!
Reading Time: < 1 minute Voting is now open for AZ Big Media’s Ranking Arizona 2020 and we need your help! Follow the simple steps below to…
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Three things a luxury brand isn’t (and one thing it always should be).
Reading Time: 3 minutes What we talk about when we talk about luxury. Luxury brand marketing is a vague concept when you stop to…
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Photos vs. illustrations: what works better?
Reading Time: 2 minutes As a graphic designer, one question you come across often is deciding whether to use photography or illustrations in your…
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Three Ways I Keep Myself Organized In An Agency Environment
Reading Time: 3 minutes As a project manager, one very important aspect of getting the job done well is being organized. With the fast-paced…
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Adapt or die
Reading Time: 3 minutes It’s the most basic tenet of evolution, but a hard pill to swallow. There can be a lot of attachment…
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