The Dream Wheel

A 'Wheelie' Good Influencer Strategy

The Dream Wheel

A 'Wheelie' Good Influencer Strategy

When The Dream Wheel, New Jersey’s iconic observation wheel, sought out to expand its earned media reach to increase foot traffic and ridership, The James Agency pulled a 180 on its influencer strategy.

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Public Relations, Social Media

Social Media Spin

Our PR team jumped into action to broaden awareness of The Dream Wheel by proactively sourcing social media influencers in the client’s key demographics, negotiating deliverables and contracts, and ultimately delivering earned media impact that drove new customers to The Dream Wheel. Within three months of engagement, TJA brought 369,646 sets of eyes to The Dream Wheel on social media.

Visit The Dream Wheel on Instagram to view our social media collabs.

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Travel Costa Mesa

As her moniker suggests, there's a lot to see, do and eat in Costa Mesa. We helped craft and launch this refreshing 2023 campaign around exhilarating creative assets, thorough social media efforts, and a bold media strategy.

Strategy, Media, Creative, Video

NEW BUSINESS

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A 'Wheelie' Good Influencer Strategy