What to Expect When You Hire a Full-Service Agency

The decision to hire a full-service agency isn’t always an easy one. There are a lot of factors that go into this decision: Which agency is the right fit? Do you only want to use some of an agency’s services? Or all of them? What if you don’t like the work produced by the agency? […]

5 Things our Digital Marketing Specialist Learned at SXSW

The Biggest Problem Isn’t Content – It’s Context Right now businesses across the globe are struggling with content shock – the point at which the resources required to produce an ever increasing amount of content is greater than the return. The businesses excelling in digital marketing are learning that content marketing it is not simply […]

10 Copywriting Tips for Advertisements

Today there is constant demand for content. Whether it be on social media, the radio or the last sheet of the toilet paper roll, people are looking to be engaged. And of course for great content, you need great copywriting. Here’s our list of 10 great copywriting tips that will help you grab your audience’s […]

Traditional Advertising v. Digital Advertising

With a reported ad spend of $187 billion in 2015 across the US, it’s a challenge knowing where, when and to whom you should be advertising. With the ever increasing popularity and importance of digital advertising, most media buyers are asking whether or not to jump ship on traditional advertising methods all together. While digital […]

25 Things That Happened Last Month That You Should Know About

We know your Facebook and Twitter feeds are constantly being flooded with stuff that you probably don’t really care about seeing. So, we put together a list of some of some pretty cool/ridiculous/unfortunate/nonsensical things that happened in the creative and pop-culture worlds last month that you might have missed that we think you should know […]

How To Get Your Face On A Billboard

According to Texas A&M’s 2013 annual mobility study, the average Phoenician spends roughly 35 hours in traffic per year – not including their normal commute. Although that is not the best news for you and me as a commuter, it is great for business owners and advertisers. More traffic means more impressions, which means more […]

Advice to New & Aspiring Graphic Designers

I have so far enjoyed five months of employment as a junior graphic designer with The James Agency. I was extremely lucky in landing where I have and am still not quite sure exactly which celestial bodies aligned the day I was offered a job here. Identifying as an aspiring designer myself, I want to […]

Choosing The Right Agency For Your PPC

Paid search advertising is a great piece of your marketing puzzle to outsource to a professional. The paid search industry moves so fast that even without other obligations it can be difficult to keep up with your campaigns on a daily basis. When your time is already at a premium as a business owner, outsourcing […]

How to Create the Best Graphics for your Ad

One of the things that I’ve always loved about design is the problem-solving aspect. But fitting content into a space is only part of the solution. In this busy world with so much competing for our attention, it’s imperative to create advertisements that are more than just calls to action blaring from a webpage, magazine […]

The Basics of Media Buying

Ad placement, media buying, strategic planning – sounds easy, right? Well, it’s not. There is a significant amount of strategy that goes into crafting a media plan for a client. The basics of any campaign are the same. Following these simple steps can help you build a strong foundation for your media plan, and a […]