The Amazon Effect: Stealing from Amazon’s Strategic Playbook

Ahh…. the Amazon story. One of my favorite iterations of David and Goliath. The unstoppable Amazon strangling mom and pop shops while simultaneously disrupting big-box mainstays and obliterating everything in between. It’s an easy story to retell. The part everyone forgets is that just 22 years ago Amazon was founded as a scrappy little eCommerce […]

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