How to Write a Compelling Call-to-Action

Building a relationship can be tricky business. Too much attention and you’ve smothered them. Too little attention and they lose interest. The wrong kind of attention and…well, we’ve all seen the headlines. Imagine your target audience as someone you’d like to ask on a date. You’ve seen the person around and have (um, hopefully) communicated […]

Advice to New & Aspiring Graphic Designers

I have so far enjoyed five months of employment as a junior graphic designer with The James Agency. I was extremely lucky in landing where I have and am still not quite sure exactly which celestial bodies aligned the day I was offered a job here. Identifying as an aspiring designer myself, I want to […]

5 Guidelines for Award Winning Emails

Oh, the dreaded email. Whether starting at a new company, or bringing on a new client into your existing company, that same middle school “don’t mess up because everyone is watching” mentality is always lingering. A flubbed email will be added to your permanent record and can come up at any time to haunt you. Usually […]

20 Spotify Playlists To Listen To While You Work

In the FastCompany article, “How Music Affects Your Productivity,” Gregory Ciotti discusses a series of experiments that investigate the relationship between listening to music during the performance of repetitive work and efficiency in performing those tasks. The results gave strong support to the theory that economic benefits can occur from the use of music in […]

How to Build Lasting, Healthy Relationships with Clients

Whether you choose to believe it or not, the relationships you have with your clients say more about your company than almost anything else. Forming these relationships seems simple on the surface, but they take time, effort and patience from both sides. The relationships you build are an essential component to not only your success, […]

5 Ways TJAers Escape the Desert Heat

With the average temperature being well above 100 degrees starting at the end of May and lasting through early September, spending a lot of time outdoors is not something that happens too often in the Valley during this three and a half month span. Here are some ways we TJAers deal with the suffocating summer […]

What Your Social Media Followers Really Want From You

One of the most difficult things when developing a social media marketing strategy is figuring out what kind of content your followers really want from you. Trying to find that balance between promotional and engaging content is a lot easier said than done. Most social media marketing is trial and error, and that’s ok. Here are […]

How to Create the Best Graphics for your Ad

One of the things that I’ve always loved about design is the problem-solving aspect. But fitting content into a space is only part of the solution. In this busy world with so much competing for our attention, it’s imperative to create advertisements that are more than just calls to action blaring from a webpage, magazine […]

The Basics of Media Buying

Ad placement, media buying, strategic planning – sounds easy, right? Well, it’s not. There is a significant amount of strategy that goes into crafting a media plan for a client. The basics of any campaign are the same. Following these simple steps can help you build a strong foundation for your media plan, and a […]