10 Copywriting Tips for Advertisements

Today there is constant demand for content. Whether it be on social media, the radio or the last sheet of the toilet paper roll, people are looking to be engaged. And of course for great content, you need great copywriting. Here’s our list of 10 great copywriting tips that will help you grab your audience’s […]

How to Write a Compelling Call-to-Action

Building a relationship can be tricky business. Too much attention and you’ve smothered them. Too little attention and they lose interest. The wrong kind of attention and…well, we’ve all seen the headlines. Imagine your target audience as someone you’d like to ask on a date. You’ve seen the person around and have (um, hopefully) communicated […]

Tag Lines 101 – Be Short & Sweet…not Long & Spicy.

Writing tag lines is no simple task. Without supporting copy to hold it all together, they must stand on their own to define a brand’s positioning.. Great tag lines aren’t created overnight. They require thoughtful planning, research and just the right amount of insight. By following these tips, you’ll be better prepared to create unforgettable […]

The Science Behind the Perfect Headline

David Ogilvy, the father of advertising, understood the importance of a great headline. He once said, “On the average, five times as many people read the headline as read the body copy.” With the shear number of ads we encounter throughout the day, our minds are wired to filter out the noise. Whether by tuning […]

How to Write Killer Copy in 3 Easy Steps

As TJA’s junior copywriter, it’s probably important that I actually know how to write well. Showing up to work every day to brainstorm clever one-liners and craft quippy sentences is truly a dream come true. They say that creatives have “fun jobs”, and they’d be right. However, copywriting isn’t always a walk in the park. […]