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Advice to New & Aspiring Graphic Designers
I have so far enjoyed five months of employment as a junior graphic designer with The James Agency. I was extremely lucky in landing where I have and am still not quite sure exactly which celestial bodies aligned the day I was offered a job here. Identifying as an aspiring designer myself, I want to […]
How to Create the Best Graphics for your Ad
One of the things that I’ve always loved about design is the problem-solving aspect. But fitting content into a space is only part of the solution. In this busy world with so much competing for our attention, it’s imperative to create advertisements that are more than just calls to action blaring from a webpage, magazine […]
Let’s get one thing straight…not all brands are GREAT, but TJA can help yours be.
Before we answer this question, let’s get one thing straight: an ad agency or designer does not create or make a brand. This can be a common misconception for someone that is new to the advertising world. While agencies and designers might come up with amazing logos and hilarious, breathtaking ad campaigns, our job is […]
The Science Behind the Perfect Headline
David Ogilvy, the father of advertising, understood the importance of a great headline. He once said, “On the average, five times as many people read the headline as read the body copy.” With the shear number of ads we encounter throughout the day, our minds are wired to filter out the noise. Whether by tuning […]
When puzzling, always start with the corners.
First Impressions are important when it comes to social media. In the world of Facebook, to establish a great first impression, there are many pieces to the puzzle. As an amateur puzzle enthusiast, I know when puzzling one always starts with the corner pieces. When you want to make a great first impression on Facebook, […]
The Creative Process: 3 Anecdotes of Concept
Process is a word that gets tossed around a lot in the business world. It usually conjures up an image of a by-the-book, linear, step-by-step procedure followed by some heavy sighs and concerns about the right cover sheet is being used for their TPS report. The anecdotes below are a glimpse into the process and inspired […]
The Peacock
