How to Create the Best Graphics for your Ad

One of the things that I’ve always loved about design is the problem-solving aspect. But fitting content into a space is only part of the solution. In this busy world with so much competing for our attention, it’s imperative to create advertisements that are more than just calls to action blaring from a webpage, magazine […]

The Science Behind the Perfect Headline

David Ogilvy, the father of advertising, understood the importance of a great headline. He once said, “On the average, five times as many people read the headline as read the body copy.” With the shear number of ads we encounter throughout the day, our minds are wired to filter out the noise. Whether by tuning […]

The Creative Process: 3 Anecdotes of Concept

Process is a word that gets tossed around a lot in the business world. It usually conjures up an image of a by-the-book, linear, step-by-step procedure followed by some heavy sighs and concerns about the right cover sheet is being used for their TPS report. The anecdotes below are a glimpse into the process and inspired […]

3 Ways to Give Better Creative Feedback

(You’ll get better results in the process, trust us.) Every designer dreams of having all their work instantly approved without any changes. Here at TJA, we are realists (but also optimists), and know that first round approvals are few and far between. We are often reminding ourselves that we are problem solvers, not mind readers. However, […]