What to Expect When You Hire a Full-Service Agency

The decision to hire a full-service agency isn’t always an easy one. There are a lot of factors that go into this decision: Which agency is the right fit? Do you only want to use some of an agency’s services? Or all of them? What if you don’t like the work produced by the agency? […]

Traditional Advertising v. Digital Advertising

With a reported ad spend of $187 billion in 2015 across the US, it’s a challenge knowing where, when and to whom you should be advertising. With the ever increasing popularity and importance of digital advertising, most media buyers are asking whether or not to jump ship on traditional advertising methods all together. While digital […]

25 Things That Happened Last Month That You Should Know About

We know your Facebook and Twitter feeds are constantly being flooded with stuff that you probably don’t really care about seeing. So, we put together a list of some of some pretty cool/ridiculous/unfortunate/nonsensical things that happened in the creative and pop-culture worlds last month that you might have missed that we think you should know […]

Advice to New & Aspiring Graphic Designers

I have so far enjoyed five months of employment as a junior graphic designer with The James Agency. I was extremely lucky in landing where I have and am still not quite sure exactly which celestial bodies aligned the day I was offered a job here. Identifying as an aspiring designer myself, I want to […]

The Science Behind the Perfect Headline

David Ogilvy, the father of advertising, understood the importance of a great headline. He once said, “On the average, five times as many people read the headline as read the body copy.” With the shear number of ads we encounter throughout the day, our minds are wired to filter out the noise. Whether by tuning […]

3 Golden Rules for Social Media

Is social media a successful marketing tool? You could read 100 different articles on this subject and many would have conflicting views. Some believe social media is an absolute must. Others suggest that it’s not the most successful means of advertising. Whatever your opinion, I can’t help but appreciate Greg Shugar’s recent article in Entrepreneur. He states, The constant […]

The Land of Productivity

We’ve all been there. Working on something for what seems like hours and getting nowhere. At TJA, we call it the Creative Canyon. It can also be referred to as the Black Hole of Despair. Needless to say, it sucks. No really, it temporarily sucks you out of reality and into its otherworldly dimension. In […]

The Scheduler of Fun

That billboard you saw on your way to work today was magical. It made you relinquish all thoughts and switch your focus to its messaging. The colors, the images, the thoughtfully placed logo and, of course, the website link you had to visit as soon as you got into the office … after reading this […]

3 Ways to Give Better Creative Feedback

(You’ll get better results in the process, trust us.) Every designer dreams of having all their work instantly approved without any changes. Here at TJA, we are realists (but also optimists), and know that first round approvals are few and far between. We are often reminding ourselves that we are problem solvers, not mind readers. However, […]