What is The Zero Moment of Truth (ZMOT)?

"Understand the concept of Zero Moment of Truth (ZMOT) and how to use it for maximum results in your advertising campaigns. Learn from the experts!"

Let’s be real – marketing got hard. The marketing technology landscape has become a digital arms race of tools and technology leaving many brands and businesses feeling overwhelmed on the battlefield of impression share, reach, frequency and yes, conversions. Not only has technology evolved at an alarming rate, consumers have evolved too. We have officially […]

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