What our PR Director Learned at the #PRSATravel Conference

In May, I attended the PRSA 2016 Travel and Tourism conference in Houston on behalf of The James Agency. Industry conferences are always interesting experiences. You can usually count on thought-provoking keynotes, valuable breakout sessions and great networking opportunities, along with conference room cabin fever and an abundance of mediocre banquet food. Thankfully, this conference […]

7 Tips for Tackling Your Client’s TV Segment

Congratulations, you landed a three-minute segment on a local TV station for your client! Your relentless pitching efforts (and hair pulling) have paid off and now you can sit back, relax and bask in the sweet glow of success. Well, not quite. Don’t get me wrong, securing a TV segment is a big win. However, […]

What to Expect When You Hire a Full-Service Agency

The decision to hire a full-service agency isn’t always an easy one. There are a lot of factors that go into this decision: Which agency is the right fit? Do you only want to use some of an agency’s services? Or all of them? What if you don’t like the work produced by the agency? […]

Use This Event Planning Checklist to Make Your Next Soirée Successful

Planning a special event – whether it’s an intimate dinner party for 20 or a week-long conference for 1,000 – can be an overwhelming task, especially if you don’t plan events for a living. Follow the below guide to ensure that you’re prioritizing the right items at the right time…and not letting any details fall […]

Why Public Relations is Important for Your Business

“There’s no such thing as bad publicity.” This popular quote, often attributed to showman and businessman P.T. Barnum, is not entirely true, unless your only objective is notoriety. Although most business owners would agree that visibility and brand recognition are common goals, they also strive to maintain a positive public reputation. Essentially, not all news […]

Advice to New & Aspiring Graphic Designers

I have so far enjoyed five months of employment as a junior graphic designer with The James Agency. I was extremely lucky in landing where I have and am still not quite sure exactly which celestial bodies aligned the day I was offered a job here. Identifying as an aspiring designer myself, I want to […]

The Pitch – Who. How. What. When. Where.

If you want to work in public relations, you have to know how to pitch a story idea to a reporter. This checklist will help you craft a pitch that will get picked up by the media.   Make a Media List Identify your target outlets and contacts – ones that cover the topic you’re […]